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May 5, 2017

Mankind has always been fascinated with the heavens since time immemorial. Stargazing was not just a pastime on lovely nights. People navigated the seas and crossed continents with stars as their guide. They even thought the constellations charted their fates. But that was before the giant leap from astrology to astronomy.

Astronomy literally means ‘law of the stars,’ from the Greek words ‘astron’ (star) and ‘nomos’ (law), but astronomers would rather accurately define it as the ‘scientific study of celestial objects (such as stars, planets, comets, and galaxies) and phenomena that originate outside the Earth’s atmosphere (such as the cosmic background radiation), and is concerned with the evolution, physics, chemistry, meteorology, and motion of celestial objects, as well as the formation and development of the universe.’

However long-winded Wikipedia’s definition seems, don’t let it tick you off. There’s more to astronomy than theories, calculations, and tedious observations. One thing’s certain though: astronomy is not for jocks.

Astronomy, one of the oldest sciences, was controversial in that it challenged long-held religious perceptions. Copernicus and Galileo Galilei paid dearly for holding on to their correct observations of the solar system – that the Earth revolved around the Sun, not the other way around, as the Catholic Church used to insist. Ancient civilizations recorded heavenly phenomena, albeit propped by superstitious underpinnings.

The invention of the telescope, however, provided the significant impetus for the transformation of celestial observations into a veritable science. ‘Historically, astronomy has included disciplines as diverse as astrometry, celestial navigation, observational astronomy, the making of calendars, and even astrology,’ Wiki says, ‘but professional astronomy is nowadays often considered to be synonymous with astrophysics.’

Today, professional astronomy is focused on either observation or theory. Observational astronomy acquires and analyzes data using basic principles of physics, while theoretical astronomy is mainly concerned with analytical models to describe objects and phenomena in space. These two branches, of course, complement each other.

However, don’t get the impression that you need a Ph.D. in astrophysics to get suitably curious with the fascinating display of stars on a clear moonless night. Amateur astronomers have made many important astronomical discoveries. In fact, astronomical societies encourage the involvement of amateur observers, the sky being too wide for just professional astronomers to cover.

So start stargazing and don’t just memorize the constellations. You can buy or make your own amateur telescope and watch the sky. To paraphrase the late Carl Saga: in the vastness of the universe and the immensity of time, it is an honor to share a planet, an epoch and a ‘hobby’ with Galileo Galilei.

Source by Jim Oneil

May 5, 2017 0 comment
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Shopify is an ecommerce platform for building online retail businesses. A large number of businesses are moving to the world of hosted ecommerce platforms and Shopify provides them one of the best platforms and that too, without shelling out a fortune.

Almost a decade since its advent, Shopify has been opted by a large number of entrepreneurs and startups around the globe to expand or migrate their businesses to the web. But what’s the reason of its popularity when there are so many other options available? Well, you need to read further to get the answer. Let’s have a look at the features of Shopify which makes it one of the most desired ecommerce platforms.

It’s affordable.

Cost is something you cannot ignore no matter what you are building. And building a store involves many other expenses which you need to balance out. Shopify helps you by providing quality services at affordable rates. If you compare it to other platforms, you have to pay a lower monthly cost and get maximum services in lieu of that.

It lets you create attractive stores.

It is very important that your store is visually attractive. Since there is no face to face interaction, your online store is the only thing you get to showcase to your customers to earn their loyalty. Not only does it provide you a beautiful and responsive layout, you can choose from hundreds of themes which can be customized according to your requirements, allowing you to build unique online shops. Since Shopify is a popular ecommerce platforms there are also many companies providing cost effective shopify development solutions which you can avail of, in case you need professional help.

You don’t have to worry about web hosting.

If you are just starting up your business online, web hosting can be a real headache. But with Shopify, you can be rest assured that your site’s servers are maintained properly. Shopify pays for hosting, maintains the software, and also helps you handle your payment getaway hence making your work really easy and seamless.

You get in-built marketing tools.

A store owner knows how much costs are involved in the marketing of the products. Shopify helps you here too! It has some built-in marketing tools to lower the costs of start-ups. It lets you put meta titles, the page title, meta description, unique URLs, make pages visible and invisible, and redirect pages wherever necessary and lets you optimize your store on your own terms. Moreover, Shopify is integrated to Pinterest, Facebook, and Twitter, the most popular social media platforms in the contemporary web where you can promote your products.

They provide commendable technical support.

When you are running an online store, you will find yourself looking for some technical support every now and then. Shopify offers commendable technical support which you can lookout for, in case your website stops working or other glitches arise, Shopify customer care is available 24×7 to pick up your calls or revert you on live chats.

It’s secure.

Even though it strikes your mind pretty much after all the things, it’s as important as others. Shopify spends a huge sum of money to ensure that their platform is secure and adhere to relevant rules and regulations. So, you can be sure that all of your security concerns are being taken care of.

Source by Maulik D Shah

May 5, 2017 0 comment
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Technical Writing is a kind of writing that translates technical and scientific information in a simpler language. This form of writing concerns with the technology. A writer simplifies the information about the technology or science. One uses this form of writing by keeping the perspective of a reader in mind. This type of writing is meant for specific set of audiences. It is a professional piece of writing. A person who writes on technology is called a technical writer. A writer keeps an objective perspective in mind while writing.

Characteristics of Technical Writing:

A writer should consider few factors in mind while writing on topics of technology or science. The writing should project clarity of thought of a writer. It means that a writer should use simple words so that a layman can comprehend the essence of the topic discussed. If you use jargons you should define and explain them clearly. One should write in such a way so that a person can understand and retain the message lucidly. For this purpose, a writer should be able to understand the needs and backdrop of a reader. You should write to provide knowledge to a reader that he is searching. One should write in such a way so that the piece of writing should provide solution to a reader. You should avoid the use of unwanted words and paragraphs. This happens when a writer is doubtful about the topic. Therefore, one should have a clear understanding of the topic. Unwanted sentences also distract a reader and eventually a reader looses interest in the topic. Simplicity of language and eliminating unnecessary words grips a reader’s mind. It becomes an interesting piece of work.

Uses of Technical Writing:

Technical content writer prepares manuals or informative essays on electronic or software products and much more. One also deploys this form of writing to describe the usability of an electronic product. A person also uses technical writing for projects and dissertation on topics of technology. Writing textbooks on subjects like physics and chemistry also requires technical writing. In other words, this form of writing is used in diverse fields like chemistry, robotics, software and others.

Source by Angel Wood

May 5, 2017 0 comment
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Henry James’s The Portrait of a Lady is a nineteenth-century novel with an intriguing heroine, Isabel Archer. The book raises the issue of identity, and its construction and style inevitably effects how these identities are realised. The following analysis looks closely at this issue, assessing the text in relation to genre, concentrating specifically on the presence of certain Gothic conventions within the narrative.

The theme of confinement is a prominent one within The Portrait of a Lady, as Isabel Archer is ostensibly incarcerated by Gilbert Osmond. The novel effectively reworks traditional Gothic conventions, such as those inaugurated within the fiction of Ann Radcliffe and others, in its depiction of confinement and Isabel’s jailer.

When assessing the issue of female identity, it is beneficial to consider the author’s own intentions for their work. James was already a greatly respected critic before he turned to novel writing who had grand intentions for the novel as an art form. Such intentions are manifest in The Portrait of a Lady through what he called the ‘international light’, where characters of a certain nationality interact with those of other nations, an advantage bestowed upon James by his own expatriate status as an American living in England, and something that allowed him to explore issues of cultural and individual identity.

The Portrait of a Lady establishes characterization as its central focus. James is far more interested in creating a subtle atmosphere of implication that prompts his readers into contemplating the complexity of one woman’s circumstances. His brother, the philosopher William James, once commented on how Henry always defied the convention of telling a story. The Portrait of a Lady is written in the third-person, a narrative choice which inevitably has an effect on the issue of identity.

It is arguable that The Portrait of a Lady has a ‘centre of consciousness’ narrative, with other characters and broader issues being organized around the heroine. As the novel progresses, much of its drama and action actually takes place in Isabel’s mind as opposed to incidents being acted out externally. There is also a noticeable absence of overt narrative comment, such as that which Eliot employs to accompany the portrayal of her characters’ thoughts in Middlemarch, a novel whose heroine, Dorothea Brooke, James cites as an influence on his formation of Isabel Archer. Techniques such as internal monologue, free indirect discourse and focalization are frequently employed to achieve a variety of narrative effects. One of these being to portray events from the viewpoint of the characters themselves, and creating the impression of the author’s opinions having been effaced in order to direct the reader’s attention to the inner worlds of their characters. James wasn’t overly interested in depicting extreme or sensational events, as these distracted from his study of individual consciousness, striving instead for ‘economy’ in fiction. Such authorial intentions inevitably exert an influence over the nature of his heroine’s identity, and consequently Isabel is perceptive, introspective, and has a recognizable capacity for receiving impressions.

Our understanding of female identity in this narrative is also enhanced through an assessment of genre. The Portrait of a Lady belongs to James’s highly particular brand of realist fiction. In James’s novel, as in Charlotte Bronte’s Jane Eyre, tradition Gothic trappings are reworked in the realm of the psychological.

Much of the tension in The Portrait of a Lady is apparent in Isabel’s own reactions to seemingly ordinary events. James’s prose style is suggestive rather than direct, his sentences frequently abounding with interruptions and deferrals. One particular point in the novel in which the author himself identifies as being exceptionally important, in respect of his heroine’s consciousness becoming the major site of drama and action, is the scene where Isabel first encounters Madame Merle. A sinister atmosphere isn’t invoked using obvious sensation strategies, but instead through subtle details such as Madame Merle being seated with her “ample and well-dressed” (XVIII, p.193) back to Isabel at the piano “furthest removed from the door” (XVIII, p.192) in Gardencourt’s drawing room – “an apartment of great distances” (XVIII, p.192). The reader is informed that Madame Merle plays the instrument “remarkably well”, with “skill”, “feeling”, and “a discretion of her own” (XVIII, p.193); her considerable musical dexterity is suggestive of her special powers in other areas, as she is later revealed to be dissembling and manipulative. After her introduction, Madame Merle continues to play while Isabel sits and listens, meanwhile James increases the ominous atmosphere with the following: “the shadows deepened in the room” (XVIII, p.194), describing the “autumn twilight” as gathering in, his heroine noticing the rain, “which had now begun in earnest” (XVIII, p.194).

Isabel’s identity is defined in part by other characters in the novel, particularly Gilbert Osmond. To a certain extent, Osmond’s character is a more complex and refined eighteenth century Gothic villain. He poses a major threat not just to the heroine’s freedom, but to her identity as well. Isabel is ‘commodified’ as a beautiful piece of art over which Osmond, as he has already achieved with his daughter Pansy, expects to exert complete control, depriving Isabel of her own identity by making her mind an extension of his. Osmond’s grand palazzo functions effectively as a place of confinement for Isabel.

In choosing to finally return to Osmond however, Isabel assumes the stature of a tragic heroine, yet she asserts her own autonomy, not in innocence but in full knowledge of the world, the major interest of the novel having become moral rather than romantic.

Source by Ben H Wright

May 5, 2017 0 comment
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So who is smarter Men or Women?

It is only in recent times that women have been given equal status in law to men. Even in the most advanced societies women have only been able to vote and make contracts for the past one hundred years.

Equal pay and management opportunities are still issues that are not fully addressed, but as a Mortgage Broker I see more and more couples seeking finance where the female is the main breadwinner, and some where the female commands an income several times their male partners.

So here are my observations that point to women [in general] being smarter than men.

Females are smarter as infants and children than males.

  1. Girls learn to talk, articulate what they want, and get what they want sooner than boys. OK, most men may not see women as smart because they are better and more practiced talkers as a plus, but in communications, it gets the job done.
  2. Girls know its smart to avoid conflict more than boys. Fighting may be a good way to dominant others, but not to get along. Girls understand that there are better ways to control and manipulate situations.
  3. Girls are Stronger than boys. OK you may find this hard yo believe, but according to a test conducted many years ago, girls age for age were found to be stronger than boys. Boys may be more willing to use the strength they have, but are weaker than girls. I say that its smart not to use your strength against others.
  4. Girls are about the same size as boys till puberty. Girls reach puberty sooner, and so have a growth spurt sooner than boys, so are bigger than boys till about 12 – 13 years old. Boys become bigger and stronger than girls only after puberty 13 and 14, and their growth spurt lasts longer and leads to greater strength. So girls get to be emotionally intelligent sooner.
  5. Girls have more realistic aspirations than boys. Boys tend to have massive aspirations that change constantly as they get older. e.g., I want to be president or an astronaut when I grow up. There are not many of those jobs to go round. Girls tend to want to be mothers, doctors or nurses, or service and caring professionals. They are more practical and achievable goals.

Girls are Smarter as teenagers

  1. Girls perform better at tertiary studies than boys. More girls enroll into tertiary studies than boys, and more girls finish tertiary studies. This means that women are now better educated than men.
  2. Boys are more likely to get into trouble with the law. Boys like to show off and take risks and that means get noticed, sometimes for the wrong reasons.
  3. Boys are more likely to cause motor accidents. Boys tend to be overconfident, and have a delusional believe in their own abilities and driving skills. Their brains seem to develop and mature slower than girls.
  4. Boys are more likely to drop out of college than girls. Girls seem to be able to manage their expectations of college and see it through to the goal they set, getting a degree or diploma. Boys tend to switch more.

Women make better citizens than men

Men are more likely to commit crimes than women, and go to jail, and be repeat offenders. This dark fact suggests to me that women avoid making mistakes, avoid wronging others physically and learn by any mistakes that they do make.] Many men seem not to learn from their mistakes.

Women have many superior abilities and skills than men

  1. Women have better vision than men. When it comes to sight, colors, textures and sense of smell, women have it over men. Their eyes are set wider apart which improves their peripheral vision.
  2. Women are better drivers than men. They are more careful, considerate and have less accidents. Yes I know men will disagree with this one, but the figures don’t lie.
  3. Women are more dexterous and have better hand skills than men. Women can do light work better and faster than men. Maybe their muscles are finer than mens and can endure repetitive jobs better than men
  4. Women are better at managing the family budget.Women fear not having food and shelter for their families, and manage their money better.
  5. Women are more credit worthy than men. I haven’t seen any actual figures on this, but from my experience as a Mortgage Broker men have more tendency to have unpaid judgments, bad credit and not tell their partners when asked about it.
  6. Women are more successful at running a business. Scary but true. Women are Less likely to quit or fail or go bankrupt in business than men. They are probably better at planning, better with money, do whatever it takes, manage people better, are more patient in getting to success, and more likely to develop better customer relationships. That is just my opinion though.
  7. Women can handle pressure better than men. Women can multi-task, and handle a lot of jobs simultaneously and take the pressure. I like doing one job at a time. If someone asks me to do something else before I have finished the task at hand, my standard reply is” What do you think I am, a woman? I can only do one job at a time” It usually gets a laugh and me out of another job.
  8. Women live longer than men. Again, the figures don’t lie. Women outlast men by about 4 years on average.

The Positive Male Traits

Fortunately men do have a lot going for them, and I will be the first to agree that the male’s greater ability to invent, create, build, paint, and write with passion, points to men as the creative genius of the sexes that has brought us to the rich civilization that we now enjoy. I still can’t say this will hold true in the future, but I suspect so. Men like their own company, and a bit of solitude more than women, and this I suspect is where the inventiveness is spawned.

And whilst these genius and creative characteristics only apply to a few men, these attributes show in most mens need to go fishing, pull things apart to figure how they work, and fix things, even when they are not broken.

So are Women really smarter than men? What do you say?

My belief is that the really smart man knows that his woman is smarter than he is, and cherishes the fact that she is smarter than he will ever be, and tells her so often.

Source by Rick Adlam

May 5, 2017 0 comment
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If you have your eyes set on a popular girl, then you will have to work hard to impress her. Since she is popular, she has the benefit of being the “prize.” And since she is coveted you have to work harder to get her attention. But it is not an impossible task to get a popular girl to like you. All you need is a strategy that will work. Here are a few great ways of making a popular girl like you.

Ooze confidence

For her to take notice of you, you will have to be very confident. Why would she go out with a guy who is a wimp? So, work on your confidence and be absolutely self assured when you are around her.

Be the leader

You will fade in the background if you are not the leader. It is only leaders who get noticed and it is only leaders who get all the popular girls. Dunk the notion of being in the herd and following a pattern. Set your own methods and make your own notions and let people around you follow them. Make sure that the popular girl is around when all this action is happening.

Don’t care about your surroundings

Have an “I don’t care a damn” attitude surround you. Be open and playful around the girl you like and don’t conform to social norms if you want to say something.

Acknowledge her but that’s it!

You will also have to play some mind games here to get her attention. So when you see this girl, just acknowledge her and nothing more. Make her feel like yes she is popular but you are not crazy about her.

Don’t go overboard with the compliments

Be civil and polite with her and pay her a quirky compliment or two but don’t go overboard with the complimenting. Since she is popular she is used to being complimented. What she is not used to is being ignored. So, if you want her to get attracted to you, pay her a compliment and then ignore her. When you challenge her position it is then that you will get her attention.

Dress to kill

You will also have to look like a good package…one that is worth chasing if you want to attract a girl that you like. So look the part and dress to kill.

Don’t be a recluse

You might not be the most popular guy around but being a complete recluse is not going to help. Look like a fun guy who has friends and you will have a popular girl inching towards you.

Source by Rahul Talwar

May 5, 2017 0 comment
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ATMs are now a routine part of banking transactions but when they were introduced in the 1960s, they were the height of technology.

The Automated Teller Machine (ATM) is now such a normal part of daily life that it’s strange to think it was ever cutting-edge technology. But in the 1960s, when the first cash-dispensing ATM was installed at a branch of Barclays Bank in London, it was revolutionary. What’s more, over the decades, ATMs have become much more than just cash dispensers. They also allow customers to carry out a range of banking activities, including deposits and mobile phone top-ups.

Given that the ATM is such a prominent feature in people’s lives, it’s important to understand its background, technical development and its capabilities. Here’s a quick introduction to the ATM and its global significance.

While the first card-accepting ATM was introduced by Barclays in London in 1968, this was not in fact the very first incarnation of the automated teller. CitiBank, then known as First National City Bank, launched a version of the ATM called the Bankograph in American branches in 1960. This machine did not let customers withdraw money but instead allowed them to pay bills without the assistance of bank staff. Moreover, Barclays’ 1968 addition was not foolproof and cards were regularly swallowed by these early ATMs.

Following these early developments, growth in North America and Western Europe was rapid. In 1969, the first machine to use magnetically encoded plastic was installed at Chemical Bank in New York, although initial take-up was slow as the running costs for these machines, known as Docutellers, outstripped the cost of hiring a human teller. However, as the modified Total Teller was introduced in the early 1970s, ATMs began spreading in banks across the two continents.

Today, ATMs have been popularised across the globe. Experts estimate that developed countries like the USA, Canada, the UK and Japan have a high concentration of ATMs per capita, while steady economic growth in India and China has meant that the number of bank machines in these countries has been growing in the last decade. However, it’s not just the number of ATMs throughout the world that has increased but also its functions. As well as withdrawing and depositing cash, modern ATMs also allow you to put credit on a mobile phone just by entering your phone number of the keypad. What’s more, some machines will let you pay money into a beneficiary’s account, while others will print mini bank statements of your last few transactions.

Though ATMs are ubiquitous in wealthier countries, their relative scarcity in some regions – like the Middle East and Africa – means that the industry still has the potential to grow. As a result, ATM software and ATM applications are in constant development, as companies investigate the benefits and drawbacks of different platforms in varying environments.

However, as software changes, so too does concern over ATM security. Today’s biggest worry for ATM industry professionals is how to maintain the security of global systems beyond the traditional advice to consumers to keep their PIN secret. The development of chip cards and Chip and Pin technology has helped to combat ATM fraud but there are still advances to be made.

Source by Harvey McEwan

May 5, 2017 0 comment
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Motivation is a psychological function that is related to emotions but distinct from it. When it comes to other animals, motivation is almost identical or inseparable from instinct. For example, predators such as wolves and lions motivated to hunt primarily because of hunger. Motivation tends to become complex as the intellectual capacity an organism increases such as in apes and humans.

Human motivation

When it comes to humans, motivation is directly related to success in achieving difficult but desirable and rewarding goals. Stronger motivation is necessary as the goal becomes more challenging and as competitors. Straight-A students, champion athletes, celebrities and powerful politicians are just some examples of high achievers whose successes are directly related to their strong motivations.

It may seem that opportunities and talents are the main factors for success but without strong motivation all of these may easily be squandered. Many successful people are not necessarily the most intelligent or talented but they have the right attitude. Successful people always see opportunities even in times of difficulties and initial failures.

Motivation is a major issue in any competitive and productivity-oriented environment. It is a crucial issue at work. It is a complex issue that has many variables, making it difficult to describe and sustain.

Many psychologists, management experts and sociologists attempt to classify and define motivation; here are some of the major theories.

1.) Incentive theory of motivation: Gaining something beneficial or desirable is the fundamental assumption of this theory. This theory emphasizes on extrinsic rewards as the main reason why people are motivated to do specific actions. It is the proverbial carrot hanging at the end of a stick. It is self-evident that people tend to be motivated if they see the prospects of rewards such as extra monetary incentive or bonus for accomplishing a difficult task at work.

2.) Escape-seeking dichotomy model: This model attempts to describe people’s motivation in terms of the dichotomy between escaping and seeking. For example, someone who is poor may want to escape the unfavorable situation but at the same time strive or seek for better opportunities.

3.) Drive reduction theory: As the name implies, the theory emphasizes on the intrinsic biological and psychological drives that need to be satisfied. Strong drives will imply strong motivation or behavioral modifications geared to satisfy the drive, thereby reducing its intensity. A person who is already at the peak of success in a particular field may already find it boring to do the same things and may seek other goals.

4.) Need theory: This theory is based on the idea of the hierarchy of needs. It emphasized on the concept of optimizing resources and effort to satisfy specific needs. This is actually a broad theory that includes the Herzberg’s two-factor theory, the Alderfer’s ERG theory, and self-determination theory.

Source by Lesley A Knowles

May 5, 2017 0 comment
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Fact! About 1 out of every 10 people will develop kidney stones sometime in their lifetime.

Are you part of this kidney stone 10 percent? If you are, I have some bad news and some good news. The bad news! You know that kidney stones are more than a prick on the finger. More realistically, kidney stones have been compared to delivering a baby. How does that sound, men? Common symptoms of kidney stones could include: excruciating pain, sore back, back spasms, abdominal and groin pain, bloody and cloudy urine, fatigue, nausea, fever and chills. And these unforgiving symptoms can last for months until the kidney stones are passed.

And the good news! If you have read this far, I know you are taking your health serious enough to look for the most effective treatment. And I would like to introduce to you one of the most effective natural treatments for kidney stones available!

You could actually dissolve and pass kidney stones naturally using phosphoric acid! And the best part is you can dissolve and pass them painlessly! And for 1/1000 of the price of surgery!

Your Kidney Stone Treatment Options

As we jumped into the 21st century, technology and research has been a staple of the medical industry. And as we become more knowledgeable about medicine and treatment, it has been proven that common remedies from over 50 years ago are sometimes just as effective as traditional treatment. And this holds true to a natural home remedy for kidney stones.

As you consider what treatment is best for your situation it is important to be professionally diagnosed for kidney stones. And you will find that just like snowflakes, no two kidney stones are alike. Kidney stones vary from size, shape, and composition (though most stones consist of calcium). And the best news yet, most kidney stones can be dissolved and passed naturally with no use of medication or surgery.

Treatments prescribed vary from person to person because of the size, shape and composition. Many sufferers will be prescribed some pain medication and suggested to drink 2 to 3 quarts of water each day until the stones pass naturally. Others might need more expensive treatments such as: extracorporeal shock wave lithotipsy (ESWL), percutaneous nephrolithotomy or ureteroscopic stone removal which prove to be effective but also expensive. Are you willing to give up a month’s salary for a surgery that is often unneeded?

You don’t need to!

How Phosphoric Acid Dissolves Calcium Deposits

Fact! Soft drinks are commonly mistaken as the cause of kidney stones. But in most cases, kidney stones are caused by the sufferer’s lack of hydration (water intake). After months or years of consistent dehydration, the body cannot effectively flush toxins, impurities and calcium. And one result (of many) is calcium buildup in the kidneys.

But why do soft drinks take the rap? Typically, people who drink 3-4 cans of soft drinks a day are suffering from dehydration in on a daily basis and don’t know it. Have you ever went the whole day and didn’t drink an ounce of water? I guarantee you would not even know you were thirsty if you had a can or two of Coke.

Though soft drinks can cause kidney stones because drinkers forget to drink water; some soft drinks (containing phosphoric acid) can actually help dissolve kidney stones.

A Researched Remedy: Phosphoric Acid

After researchers speculated a link between soft drinks and kidney stones, researchers conducted a test on over 1000 ex-kidney stone sufferers and the recurrence of the stones. And the results might surprise you?

During the 36 month study, half of the sufferers promised to abstain from any form of carbonated beverage (soft drinks) and the other half tested would continue to drink at least 5 ounces of their preferred soft drink of choice. After the 3 year trial, drinkers of soft drinks were one-third less likely to experience a recurrence of kidney stones. And the men who completely stopped drinking soft drinks were one-third more likely to relapse with kidney stones.

The researchers thought just the opposite and were puzzled. Could something be naturally dissolving kidney stones in soft drinks?

Is phosphoric acid a natural dissolvent of calcium?

The Remedy Tested!

Research leads to proven remedy! Can phosphoric acid dissolve calcium build up? Many researchers also experimented with a natural remedy (phosphoric acid) to dissolve and pass kidney stones. Again, researchers were baffled because it worked! To learn more about a guaranteed natural home-remedy (using phosphoric acid) to dissolve and pass your kidney stones in less than 24 hours… please check out our Dissolve and Pass Kidney Stones Naturally website today!

Source by Joe Barton

May 5, 2017 0 comment
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Lack of Understanding of Target Market

I visited Harrods for research for my books on store design and visual merchandise display. Harrods, for anyone reading this White Paper who might not know this, is the Mecca of retailing. Royalties, A-list celebrities and the ‘who-is-who’ from around the world fly into London just to shop at Harrods.

You can now imagine my anticipation when I visited Harrods. In my mind everything in Harrods was made of gold. I was disappointed, when I noticed a toy bus I had purchased for my son from ASDA, was also being sold in Harrods. It was exactly the same toy bus, in exactly the same packaging that it is sold in ASDA.

A question popped into my mind, why is it that exactly the same bus, probably manufactured in exactly the same factory in China, is sold in Harrods for twice the price that it is sold for in ASDA?

The answer is decisively simple – ASDA sells a ‘toy bus’, however, Harrods sells a ‘classy toy bus’. There is a difference. This is marketing 101: people buy emotionally but justify their decision logically.

Customers who shop at Harrods do not shop there to buy Harrods’ products; they shop at Harrods to buy ‘elegance and class’. Harrods sells them class even if it is ‘Made in China’.

How does Harrods pull this off? They achieve it with the combination of elegant store design and attractive visual merchandising displays. When you move from one department to the next in Harrods it is like moving from one store to another. Their ability to use their store design to create the illusion of differentiation is one of the keys to Harrods’ success. Harrods understand their customers; they know what their customers desire so they design their store and display their products to satisfy the desire of their customers.

Marcus Buckingham, in his book “The First Thing You Need to Know”, said when he interviewed Sir Terry Leahy, who transformed Tesco into a global brand, he asked him what was the key to Tesco’s successful transformation. Sir Terry Leahy replied that it was asking and answering the simple question: Whom do we serve?

When Tesco figured out whom they were going to serve, they changed their store layout and products to serve their target market. As a result of this change; Tesco increased the number of checkout counters which reduced the amount of time customers spent queuing at the checkouts ultimately resulting in a dramatic increase in Tesco’s footfall.

Wal-Mart serves the person who lives: pay check to pay check.

Body Shop serves the ethical consumer.

Waitrose and Holland & Barrett serve the consumer who wants to live longer.

Ann Summers took merchandise that were hidden in secret ‘adult’ shops; made them trendy and brought them to the High Street. They made a taboo subject acceptable to the mainstream.

If I was to take my significant other clothes shopping at John Lewis she would probably phone my mother to inform her that I was having a nervous breakdown. She would not want to be caught dead in John Lewis’ outfit. She describes John Lewis’ clothing department as a Bridget Jones museum where they store a collection of Bridget Jones costumes.

However, John Lewis continues to increase profit year after year because John Lewis understands their target market. Someone like my significant other might not want to be caught dead in John Lewis’ outfit, but there are people in the UK, who love Bridget Jones’ memorabilia, these people are John Lewis’ target market, so John Lewis cater for them.

The most successful retailers understand their target market and show their understanding of their target market through their store design and visual merchandising displays.

The retailers that go bust fail to understand this basic marketing concept.

Most book retailers are struggling because they are still using the 1960’s business model in the Amazon era. Borders failed because it did not develop its internet business properly and it invested heavily in compact discs when music was going digital. WH Smith only makes money from its airport and train station sales. The rest of its stores are struggling. Waterstone’s is also on a downward trend. Sales are down and customer footfall is in steep decline.

Why are bookshops under threat? Amazon! They will all shout. Of course Amazon is the cause because Amazon understands their market better than them. Since it seems Amazon is not going away anytime soon, are all book stores going to close down?

Will WH Smith and Waterstone’s close down? Or will they rise to the challenge and modernise their stores? Instead of complaining about Amazon, they need to redefine their target market and redesign their stores to attract their target customers.

On Christmas Eve, I had not done my grocery shopping and was dreading the prospect of entering a supermarket, knowing how packed they were going to be. But as I drove passed my local Lidl store, I noticed it was empty. I rushed in and completed my shopping. As I drove back home a question came to mind; why is it, that even on this day when most supermarkets are typically jam packed to capacity, was Lidl empty?

The answer, in my opinion, is that Lidl does not have a target market. One of their biggest sins was making the decision to force customers to pay for carrier bags. Marks & Spencer can afford to do that because they appeal to a different class of customer.

In Tesco and ASDA, customers who are environmentally conscious have the option of paying for shopping bags. However, those who do not want to pay for carrier bags also have the option of getting free ones.

This is because Tesco and ASDA understand their customers. Lidl’s senior management, on the other hand, believed that having implemented a similar strategy in Europe, can introduce the same in the UK. If the Brits do not like it, tough! Well, the Brits are showing their displeasure with their feet.

I have tried to demonstrate with the above examples, that success or failure in retail is the result of the strategies every retailer adopts. Those retailers who understand their target market and cater to them will continue to move from success to greater success, while those who roll the dice and hope that customers show up are the ones who will struggle or go into administration.

I hate to be the one breaking this type of news to the retail industry I guess someone will have to do it: the internet is not going away. This means that retailers are not only competing with one another, they are also competing with factory owners in China whose name they have never heard. Shoppers are now ordering directly from warehouses and distributors, for example an individual can log on to eBay and order a pallet load of goods.

Here is the good news: the majority of people still prefer to shop from physical retail outlets. The question is how does an individual retailer ensure that shoppers are attracted to their store? It can be done by adopting the concept of the “Blue Ocean” strategy.

Adopting the “Blue Ocean” strategy is the only salvation for book, DVD, music and furniture retailers. What is “Blue Ocean” strategy? “Blue Ocean” strategy “is the simultaneous pursuit of differentiation and low cost” which results in the creation of a new market space making the competition irrelevant.

The concept of “Blue Ocean” is practiced by the most successful business organisations whilst struggling businesses pursue what is described as the “Red Ocean” strategy. “Red Ocean” strategy is fighting to compete in the existing market place.

The “Red Ocean” strategy is adopted by many of the book, DVD, music and furniture retailers. They are trying to compete against the internet and it is just not possible. A brick and mortar store can never go head to head with the internet and win. It can never be cheaper that the internet.

However what they need to do in order to drive customer traffic to their stores is become innovative and creative. For example a book store could arrange periodic book signings; of course authors want to sell their books so it is a win-win situation for all parties concerned.

In order for the book signings to be a successful marketing platform for the book stores it would be advisable for retailers to work in collaboration with the publishers from the onset in order for the book signings to be better promoted.

Promotion of the book signings could take various formats such as making effective use of social media sites, local press and captivating signage in and outside the store.

Another idea could be to arrange book clubs for various genres of books this would entice a variety of customers in to the store, these book clubs would also need promoting in a similar way as described for the book signings promotion.

The trick is to be innovative.

Richer Sounds is a classic case of a retailer that has adopted the “Blue Ocean” strategy. They understand that people still prefer to interact with other people. So whilst other electronic retailers focus on price, they focus on excellent customer service and staff product knowledge. Their “Blue Ocean” is excellent customer service and superior product knowledge.

For book, DVD or music retailers to compete in Amazon country, they need a “Blue Ocean” strategy that goes beyond price discount. They need soul. They need understanding of the perception of their target market.

• What do they want?

• What are their hopes and fears?

• What is their perception?

I can order a book or DVD from Amazon and receive it the following day. I can download music instantaneously from iTunes. There are millions of me in the world. What kind of “Blue Ocean” strategy can WH Smith or HMV devise to get me away from my laptop? It takes me half an hour to drive to the town centre, pay for parking, spend another half an hour in WH Smith or HMV and another half an hour to drive back home.

The 64 million dollar question is: What can WH Smith or HMV do to make it worth my while?

Let me give them a clue, I could order my groceries online, however, I choose to go to the supermarket. What is the difference? That is for book, DVD, electronic and furniture retailers to find out. They probably need to visit Starbucks it might just hold the keys to unlocking their creativity.

The only point of differentiation that most retailers know is price reduction. Price reduction is not a business strategy, it is a death wish.

Source by Romeo Cliff Richards

May 5, 2017 0 comment
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Introduction:

Mahabharata and Ramayana are the two great epics of India. There are several classical literatures in various regional languages. English language is known to Indians only for the past 300 years. But Literature in India in English has reached new heights and there are thousands of lovers of English literature in India too. Especially some writings have reached classic level and have received attention worldwide.

These literatures can be broadly classified into two. The first is literature written by Indians on Indian background and the second is by English writers about the events in India. ‘Freedom at Midnight’ belongs to the second category and it is one among the most widely appreciated book on events in India.

This book covers the events that led to the partition of India, India’s attaining freedom, the mindless violence between the Hindus and Muslims, the great Kashmir problem, annexing of Princely States and finally the assassination of Mahatma Gandhi.

In this article we shall see important aspects of the book with particular reference to Gandhi’s assassination.

1. The Building up of the Story:

The contents of this book dealing with contemporary History can be called a ‘story’ because the events recorded therein were more moving than a story. It starts from the meeting Lord Mountbatten had with the British Prime Minister Attlee. The entire first chapter deals with appointment of Lord Mountbatten as the last viceroy of India with the assignment of giving freedom to India. The primary question dealt with was how to give freedom to India and more importantly, the safe passage of British in India, who were accustomed for luxurious lives

2. Enters Mahatma Gandhi:

The Mahatma enters the narration through a description of famous Noakhali tour wherein he made an unsuccessful attempt to stop the Hindu-Muslim violence. He was humiliated by mediocre leaders of both the religions. The authors made a deep study of newspapers of those days and give a genuine account of the happenings.

The process of giving freedom starts with Lord Mountbatten’s taking charge as viceroy. He had several rounds of talks with Patel, Jinnah, Nehru and Gandhi who had the importance in India’s freedom in increasing order. Gandhi and Jinnah have a special place in this final solution, Gandhi as Father of the Nation in India and Jinnah, as The Creator of Pakistan.

3. The Misery of Partition:

The authors describe the actual partition as ‘The most complex divorce in History’. Not only the land was divided, but also properties were divided as in the case of family partition.

The cost of the partition was paid by the citizens of border States, Punjab in North, West Bengal in east whereas much bloodshed was there in other states too.

The violence is described in detail in the chapter ‘Our people Have Gone Mad’. The mindless violence brings tears in the eyes of any leader.

The author says that “if a person is killed in the violence, it is a ‘mercy’ shown to him, because acid attacks, raping, disfiguring and other tortures were very common. Kidnapping of minor children, raping and killing them were very rampant. They were identified by various religious marks in their bodies and were mercilessly tortured.

A multi millionaire from Lahore will become a beggar in one day and he has to walk long distances without food or water to come to Delhi whereas an Industrialist in Punjab had to walk in the reverse direction and reach Karachi by foot by losing everything. There were several trains which reached India with full of dead bodies. By all counts, the authors state that at least for the Muslims who were displaced to Pakistan, a good future was awaiting because it was a new born country whereas for Hindus, who reached Delhi, there was no future at all. They were not accepted by their relatives, rejected by erstwhile friends and were literally orphans in the streets of Delhi and Calcutta. They have to reach a country which expected only labour from the subjects and nothing to offer to the refugees. There were murders and bloodshed everywhere and in this atmosphere India got its freedom ‘at Midnight’

4. While the World Slept:

This chapter deserves special mention because it gives minute to minute account of freedom of India and Pakistan. The salient features are:

13.8.47: While entire India was waiting for getting its freedom and when most of the leaders were preparing to enjoy powers, Mahatma Gandhi who led the freedom struggle by non-violent means did not take part in the celebrations, instead he was walking across jungles of Noakhali to stop the mindless violence among the two communities. The hatred against Gandhi by Hindus who were very severely affected by violence started from this place. In fact, pathos of the story starts from here and a gloom falls on readers indicating the tragedy which looked imminent in the near future.

14.8.47: It marked the last day as Viceroy for Lord Mountbatten. The last order he signed was elevating Nawab’s Australian Begum to the dignity of Highness. The order was placed on his table at 11.58 P.M. With a sign of purest pleasure illuminating his face, he took his pen and performed the last action as viceroy of India

14.8.47 Midnight:

“When the whole world sleeps India awakes to freedom” Jawaharlal Nehru, the first Prime Minister of India hoisted the National flag with these words and declared India had become a free nation henceforth.

If everything went on well, the book should have been over with these lines of Nehru. But not much sweet things were waiting for Indians after independence.

A Tamil poet, after 50 years of Independence wrote: “We got freedom at Midnight, never to see the dawn of the day”, how true!

Lord Mountbatten was made First Governor General of India till Rajagopalachari (Rajaji) was elected for the post. India continued in League of Commonwealth Nations. These were magnanimous gestures on the part of Nehru and his Government. But this same magnanimity created a perennial problem for India i.e. KASHMIR.

5. KASHMIR ISSUE:

Kashmir had a special place in the hearts of both Nehru and Jinnah. Pakistan planned a tribal invasion into this valley. Because of the invasion, the king Hari Singh annexed Kashmir with India. Nehru very liberally assured a plebiscite and also declared a ceasefire. Till date, a part of Kashmir is with Pakistan which India is calling as Pak occupied Kashmir (P.O.K) and Pakistan claiming it as Azad Kashmir (Independent Kashmir). This is the major thorn in the relationship between the two countries for which no immediate solution is in sight.

The book fulfils the demand for humour in the chapter on Maharajas (Kings), through the descriptions of the palaces, tigers, elephants and jewels. Maharajas lost their crowns and were forced to annex their states to Indian Province, thanks to the efforts of Patel (known as the Iron Man of India). The descriptions of the lives of kings their funny decisions and eccentricities provide some relief to the otherwise a very serious subject handled by the book.

6. The Second Crucifixion:

None other title might have aptly described the assassination of Gandhi like this title which equates Gandhi with Jesus Christ whose crucifixion was the first.

The day was Friday the 30th January; 1948.The killer was a Hindu whose name was Nathuram Godse. There was absolutely no proper security for Gandhi except his personal assistants, most of them being ladies. Gandhi made his last walk to his usual evening prayer. The killer, concealing the pistol in his palms approached Gandhi, bowed before him and said to him “Namaste Gandhiji”.

Using his left hand, Godse brutally thrust the assistant out and then took out the black Baretta pistol in his right hand and triggered three times. Gandhi gasped “Hey Ram” (Oh God) and with the final gesture of blessing the assassin, he fell down lifeless. That was one of the most unforgettable moments in Man’s History.

7. Reactions:

The very first question Lord Mountbatten asked, on hearing the news of Gandhi’s assassination was, “Who did it?” He was relieved when he came to know that a Hindu killed him (not a Muslim) for had a Muslim killed him India would be living another ghastly massacres the world had ever seen. The possible slaughter was avoided by repeatedly announcing ‘a Hindu assassinated Gandhi’, in All India Radio and both Hindus and Muslims mourned the death of the great person.

Jawaharlal’s eyes were filled with tears as he stepped before the microphone of All India Radio. “The light has gone out of our lives and there is darkness everywhere,’ he said, “The father of the Nation is no more”.

George Bernard Shaw made the punching remark “It shows how dangerous it is to be good”

Albert Einstein

“Generations to come, it may be, will scarce believe that such a one as this ever in flesh and blood walked upon this Earth.”

J.Krishnamurti, deviating from his usual practice of not commenting about deaths of leaders commented, “It is not a single man who killed Gandhi. We, the entire population have killed him because our petty religious fanaticism”

This was reflected in the editorial comments of the Hindustan Standard which stated:

“Gandhi has been killed by his own people for whose redemption he lived, the second crucifixion in the History of the world has been enacted on a Friday- the same day Jesus done to death one thousand nine hundred and fifteen years ago. Father, forgive us”

Conclusion:

The reader closes the book with a heavy heart. This book is a must read for any patriotic citizen with a sense of sacrifice.

But, when we come to the state of affairs prevailing in present day India, it gives rather a gloomy picture. Rampant corruption, bribery everywhere, power mongering, manipulated elections, communal clashes, caste differences and things of this sort are predominantly ruling India. We cannot avoid thinking “Is it for this we got freedom, is it for this thousands of freedom fighters sacrificed everything and languished in Jails, Is it for this Apostle of Peace sacrificed his most invaluable life?” It is the prayer of every Indian that Mahatma Gandhi should be reborn again in India.

The greatest success of the book “Freedom at Midnight” lies in the fact that it creates this awakening among the readers.

I wish the readers of this article all success!

Source by Bhimarao Sathyanarayanan

May 5, 2017 0 comment
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There are different types of letters in business correspondence. Here are some special types of letters that we must know and how they play an important role in our daily communication.

a) Standard form letters

Correspondence cost money, and anything we can do to reduce the time spent on it is a saving for the business. The standard form letter is such an arrangement. Suppose a business is a mail-order house, and most of its business comes from people who write in and order one or other of its products. Many orders will of course be quite straightforward and will be dispatched by return of post. However, many orders will be defective for some reason, and many of the errors will be repeated again and again. In such a situation a standard form of letter is a great help. All we do is write a number of short paragraphs, one for each problem area. They are printed one after the other on a sheet of A4 paper with a box or dotted line to show which one applies in the case of any particular customer.

The usual thing with standard letters is to run off 100 or so on a plain paper copying machine from a master copy that is then filed. Each time one of the problems listed arises, the secretary simply takes a copy of the standard letter and completes the few details required, ticking the paragraph that applies in this particular case. An envelope is written and the letter placed in the ‘mail outwards’ tray.

b) Quick-reply letters

A quick reply letter is used by many types of administrative offices, e.g. central government departments and local authorities. They are constantly faced with the need to open a file on businesses of various sorts for control purposes. One of the many bodies of this sort is the Inland Revenue Department, e.g. the IR form 41G. Note that the chief feature of a quick-reply letter is that the page is divided in half by a centre line. Short, detailed questions are listed on the left-hand side, with space for a quick reply on the right-hand side. The design of such a form is usually a cooperative effort, the rough draft being passed around various people so that nothing is overlooked. When completed by the addressees, and returned, the file for the new business can be started up and will be kept as a current file for all the years that the business continues to run. It becomes a very detailed record of the business’s tax affairs, and the various tax inspectors can see at a glance the profits made, the promptness of payments, the good times and the bad times, etc.

Such forms should be reviewed from time to time to see that they still meet the needs of the departments, and a named individual will usually be charged with the duty of collecting and collating points that arise during the lifetime of the form. Then when it comes up for review, account can be taken of any defects that have come to the department’s attention.

Visit 101 Business Letter to learn the basics of letters and resourceful examples of letters can be found too.

Source by Jean Taylor

May 5, 2017 0 comment
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