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May 10, 2017

These Aren’t the Droids You’re Looking For

To best visualize the control bad boys have over women, let’s revisit a classic Jedi mind trick scene from the original Star Wars. In this scene, Obi-Wan Kenobi, Luke Skywalker, and the droids are stopped by a group of storm troopers, who are actually looking for these exact droids. But Obi-Wan lays down the Jedi mind trick on the weak-minded storm trooper and that’s all she wrote.

Storm Trooper: Let me see some identification.

Obi-Wan waves his hand magically at the Storm Trooper.

Obi-Wan: You don’t need to see his identification.

The Storm Trooper looks stunned, then…

Storm Trooper: We don’t need to see his identification.

Obi-Wan: These aren’t the droids you’re looking for.

Storm Trooper: These aren’t the droids we’re looking for.

Obi-Wan: He can go about his business.

Storm Trooper: You can go about your business.

Obi-Wan: Move along.

Storm Trooper: Move along. Move along.

Now bear in mind that not all women are storm troopers and not all men have Jedi mind powers, but enough of each do that it puzzles good men, and the friends of those women, as to why they stay with these guys. What is it about bad boys that allows them to brainwash good women into staying, even when they know they shouldn’t?

Intermittent Reinforcement

The reason this happens is because bad boys are master manipulators who have learned the powerful technique of intermittent reinforcement (IR). You’ve probably heard of positive reinforcement (giving someone something they want when they do something good) and even negative reinforcement (taking something away from someone when they do something bad).

Well IR is simply a combination of both, but at random intervals. To clarify, let’s look at the famous pigeon experiment.

There was a famous psychology experiment that locked a pigeon in a cage with a bar that he could peck on to get food. There were three different situations the pigeon encountered. In the first, the pigeon never got any food when it pecked the bar. Obviously it didn’t take long before it never pecked it again. In the second, the pigeon got food every time it pecked the bar, and it would soon, predictably, only peck it when it got hungry.

However, in the third situation the pigeon would only get food sometimes when it pecked the bar. Here, the pigeon pecked the bar all the time, frantically as though it was obsessed. The experimenters called this intermittent reinforcement and it has been proven to be an extremely powerful motivator for getting the type of behavior you want out of someone.

How Bad Boys Control Women

Bad boys, through the masterful use of IR, are consistently able to treat women like dirt, knowing full well that they aren’t going anywhere. Here’s how they do it.

The first thing bad boys do is to set up a pattern of positive reinforcement. They treat their woman like a queen and give her everything she wants (passion, love, money, etc.) This is the most important step, because this will determine how much of a hold he has later. Many times the bad boy is the sweetest, most interesting person the woman has ever known. This is the hook. Then, at the very first sign of her taking his kindness for granted, he stops and withdraws all of it instantly. The woman then struggles to regain this kindness and he’s got her.

Just like pigeons, humans can’t resist IR either. When a person is treated great all of the time by someone, they will invariably start to take that behavior for granted. So when a guy is always nice and sweet to his woman it becomes expected of him. She always knows exactly what she’s going to get. There’s no mystery there and, like it or not, mystery is interesting.

When a bad boy withdraws his kindness it’s mind control. It’s just like that pigeon pecking at the pole, because the woman now becomes obsessed with getting that food again-in this case the food being his “good side.” When the bad boy feels as though he’s starting to lose her, he simply turns the charm back on, but only until she takes him for granted again, then wash, rinse, and repeat. This is the real Jedi mind trick that bad boys use and it’s how they always seem to get (and keep) the woman.

People Want What They Can’t Have

It’s human nature that we want things that we cannot have and take for granted things that are easily obtained, no matter how good they might be. This is the trait that makes us want things we can’t afford or chase after women that are way out of our league. It’s the same trait that makes good women stay with bad guys and ignore the good ones.

Bad boys always have the mentality that “I can take you or leave you, either way is no big deal.” They flirt with other women, have lots of friends, and ignore her phone calls from time to time. Because of all this, their woman begins to doubt whether or not she can really have him.

Think about your old relationships (or your current one). I’ll bet there was someone you could never really get over, even though they were obviously bad for you. I’ll bet that sometimes that person was great! Maybe they were fun, hilarious and amazing in bed. But other times, they had some serious issues going on that made you want to leave and yet you stayed. Even after you finally parted ways you still thought about them, didn’t you?

If you felt like you did everything possible to please them and it was never enough, then you now understand the power of intermittent reinforcement.

Now that you understand what intermittent reinforcement is, the next time you run across a storm trooper-like woman who’s being controlled with an Obi-Wan mind trick, send her this article. Have her take off that storm trooper mask and incorporate her own powers-

The power to recognize, reject, and release.

— T3D

See daily articles like this at: http://www.topthreedaily.com/

Source by JW Towne

May 10, 2017 0 comment
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Many people have been asking me about the single player campaign and what choices I made for the Zerg and Protoss research when attempting to beat the game on brutal. First off i must say that taking on Brutal mode in Starcraft 2 is no easy task to say the least. I’m going to show you what is in my opinion the best research path to take when attempting to conquer brutal difficulty.

Protoss Research:

Tier 1: The choice is between Ultra-Capacitors which grants 5% increased attack speed when upgrading weapons (And applies to the Armory as well as the Engineering Bay) and Vanadium Plating which grants 5% health in addition to armor upgrades (also applies to the Armory and Engineering Bay). As I stated before the best defense is a good offense and i found that going with the Ultra-Capacitors proved to be more beneficial. The health upgrade does seem nice but once you’ve upgraded the Stabilizer Medpacks for the Medics and the Advanced Healing AI for the Medivacs I didn’t see the point in additional HP.

Winner: Ultra-Capacitors

Tier 2: The second choice is between Orbital Depots which allows you to instantly drop Supply Depots and Micro-Filtering which allows you to harvest vespene gas 25% quicker and also applies to the Automated Refineries. While the Orbital Depots seem quick and efficient the only serious use I could see is to make a quick wall off with it. Now I would assume that since you’ve made it this far you’ve become accustomed to building Supply Depots as needed and additionally many of the more difficult missions actually max out your supply right off the bat rendering this upgrade near worthless. The Micro-Filtering however I found to be the better choice simply because it allows you to pump out the big guns and get upgrades quicker in the missions.

Winner: Micro-Filtering

Tier 3: The third choice is between the Automated Refinery which allows Refineries to no longer require SCV’s to harvest gas and the Command Center Reactor which allows you to train 2 SCV’s at once. I’ve seen people go with both choices but i feel that the Automated Refinery takes the cake. I don’t see the point in training 2 SCV’s at once when you could have the Automated Refinery and be able to build 6 less SCV’s per base. Granted you’d be able to increase your economy at a faster rate but isn’t that what M.U.L.E’s are for once you’ve upgraded the Orbital Command.

Winner: Automated Refinery

Tier 4: The fourth choice is between the Raven and the Science Vessel. Now I’ve seen the power of Ravens versus Zerg and they can be absolutely devastating but I don’t believe that this can even come close to competing with the Science Vessel. The abilities of the Science Vessel greatly outweigh those of the Raven. Being able to heal your Ships and Vehicles as well as gaining access to Irradiate (which is more or less the Terran Version of Fungal Growth) is far greater than being able to throw down Auto-Turrets and Seeker Missiles. The Science Vessel is the serious no brainer choice.

Winner: Science Vessel

Tier 5: The final choice is between Tech Reactor which combines the Tech Lab and Reactor in one simple add-on and Orbital Strike which allows Barracks Units to drop pod down at the Barracks rally point. When it comes to the Orbital Strike there’s one key word you have to pay attention to and that’s Barracks units. If this had applied to Factories and Starports as well I would understand taking it but being able to simply drop 2 Marines or Marauders or Medics at the rally point becomes worthless at this stage of the game when you’re most likely building the majority of your strike force from the Starport. The Tech Reactor simplifies everything and allows you to pump out everything you can build quickly and efficiently.

Winner: Tech Reactor

Source by Joe Coer

May 10, 2017 0 comment
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Do you want to learn English fast? Aside from taking an online course program or attending a language class, you can use an English vocabulary building software program. These programs are designed to contain words and phrases from dictionaries and will give the user the fundamentals needed to learn English. Here is a quick guide on how to learn English faster while using a vocabulary building software program:

1. Get a program with an extensive library of words. This is important as you would have to increase your vocabulary and improve your pronunciation. Ideally, the program should have an extremely large list of words from the Oxford English Dictionary. This dictionary is well-know internationally and is the one that is most commonly used by English schools as reference material.

2. Complete the sentence building exercises. When you use these kind of exercises, you will learn how to build a sentence with the use of the words and phrases on the list. This is an excellent way to improve your vocabulary skills and you will be filling up the blanks in the sentence with the new words you have just learned.

3. Practice your lessons. You can recite the words out loud, write them down and use them in sentences. When you are not using the English vocabulary building software program for activities, tutorials or flashcards, try to make the time to practice the lessons you have learned. The more you use the words and phrases that were taught to you, the better you will be at communicating in English.

4. Create custom word lists. You have the option to create a word list for your study for print out. English vocabulary building software programs are created with an enormous data base of words from dictionaries and thesauruses. When you make a word list, choose the words that you would like to review and practice. This method is another effective way for you to increase your English skills in as short a time as possible.

5. Learn root words. If you know the root word, you will be able to easily expand your vocabulary because you will understand the basic meaning of words that contain it. It will also help you in pronouncing a lot of long words as you will be familiar with the root word. Learning about root words is one of the best ways to get to know the English language faster.

6. Create flashcards. There are programs designed with interactive flashcards. To use these flashcards, all that needs to be done is to point at the word or phrase and click it, and the definition of the item will be revealed. You can use the software program to make your own flashcards by printing out a word or phrase on a small sheet of paper and writing down the definition at the back of the paper. These you can use as a memorization aid. It is also a good way to make reference materials for your review.

Use this tips to help you learn English faster. English vocabulary software programs have helped a lot of people improve English, yet you should know that learning English as a second language is not dependent on vocabulary alone. To learn English as a second language, you have to improve your grammar skills, among other things.

Source by Jamie Pickrell

May 10, 2017 0 comment
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Despite the sophistication and skepticism of today’s consumer, millions, maybe billions of people still buy “snake oil.”

The clichéd “snake oil” salesman who unscrupulously peddles ineffective remedies to “unsophisticated” rural townsfolk lives on. He just looks and sounds different.

But here’s the secret of human nature that, if you understand it, will make you more sales.

We are not rational beings.

We like to think that you have to be stupid to fall for some of the promises and scams out there. The truth is, con artists and scammers often fool even very intelligent and savvy people.


They appeal to emotions: Greed, lust, pride, vanity, insecurity.

They know we’re not rational. We’re emotional beings. And clever people have used this to their advantage throughout history.

Here’s an example:

Homeopathy: “A system of alternative medicine created in 1796 by Samuel Hahnemann, based on his… claim that a substance that causes the symptoms of a disease in healthy people would cure similar symptoms in sick people.”

So, if arsenic poisoning causes nausea, confusion, and vertigo in healthy people, a dilute of arsenic will cure these symptoms in sick people.

Homeopaths believe that diluting toxic substances over and over, while striking the containers in various ways, until there is no measurable amount of the original toxic substance, produces healing potions.

It doesn’t even sound like it makes sense, but believers will argue to their last breath, against all the evidence, that it’s effective.

Many of these concoctions don’t contain even a molecule of the original “active ingredient.”

The tortuous rationalizations that believers come up with to support their belief are nothing short of mind-blowing: From water-memory to quantum superposition (whatever that is).

They believe what they *want* to believe. You can’t change it.

The point is, you must know how people really are. Not how you think they are.

You also must accept that you are the same as the rest of us. Yes, some of us are more emotional than others. But, if you think that you aren’t guided primarily by emotion you are fooling yourself and limiting your ability to reach your market.

For example, you could be blind to your own biases. This can hinder you in relating to your audience. Their biases may not be the same as yours. Even worse, you could fool yourself into imagining you have no biases and are completely objective. This is false, and your market will detect it.

Your only hope in striving to be objective is to know your biases well.

Of course, in sales, your goal isn’t objectivity. Your goal is to persuade people to your way of thinking because you believe it will benefit them.

Using this intimate knowledge of human behavior is priceless in selling to any market, regardless of product.

I am not saying to con or scam people, obviously.

I also think you should sell products and services you really believe will help your market solve their problems.

To do otherwise is greedy and exploitative. To quote the great direct marketer Gary Halbert, “Greedy People Suck.”

Source by Michael A Rhodes

May 10, 2017 0 comment
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Are you having a Nintendo Wii that’s having the error 002? Well, to get a problem like this fixed you can basically do 2 things.

o You send your console over to Nintendo.

o You fix your console yourself while you use a repair guide.

But, first some tips that might fix your Wii.

Some Tips To Fix The Wii Error 002

1) Try to restart your Nintendo Wii.

2) Try to check if your cables are plugged in correctly.

3) Unplug all cables and plug them back in.

If these tips didn’t work then you can do only 2 things. You either send your console to Nintendo or you will fix the Wii error 002 all by yourself while you use a repair guide. But, what’s better?

Fix The Wii Error 002 By Nintendo?

When you send your troubleshooting console over to Nintendo you are in a need to pay $75. But, this is only needed if your warranty has been expired. Another downside on this is that you got to wait for weeks. Yes, weeks! Mostly this takes 2-6 weeks.

Fix The Wii Error 002 By Yourself While Using A Repair Guide

Actually, if you are looking for a cheap and a fast fix then this is definitely your winner. When you do this you won’t have to wait for weeks and you don’t have to pay $75 for the repairs either.

But, it is highly recommended that if you want to do this that you use a repair guide. Why? Because a repair guide will give you step by step instructions. But, these instructions are also coming along with detailed photo’s. This way you can repair your Wii while you know exactly what to do.

Source by Stephan Vrugteman

May 10, 2017 0 comment
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Mobile marketing is the recent buzzword and push notification is definitely an indispensable part of this promotional journey. Reaching the users out of the app usage was not an easy task but the push notifications have made it possible. It has the power to stay apart without getting lost in the colossal crowd of unread messages. Although push notifications are the ideal way of grabbing user attention, they can be easily manipulated – if, in wrong hands, it has more influence to do wrong than anything right.


According to a report published a year ago, people find push notifications really annoying. The fact is push messages are nothing but attention seekers. They like to grab user’s response being a direct communicating line between the customer and the app. It is important that only relevant messages reach the app user without infuriating them. The problems that usually arise in case of push notifications are-

· When the user is giving consent for push notifications, marketers must ensure only the relevant updates are reaching the customer by knowing their set of preferences.

· It must be realized soon that push notification is a privileged tool that must not be used for spamming users with all day frequent messages.

· Wrong timing can annoy a user and make them instinctively delete the app. To avoid any such thing set the timer right for relevant alerts.

· Before sending any push messages certain criteria like age, time, basically all user info is must because otherwise you are bound to send wrong messages to wrong people.

· Push ads through notifications are a complete no for any user who wishes to stay with you and likes your app.

· Late messages can annoy people to the core.

· Marketers must ensure that opting out of push messages must be as easy as opting in for notifications. Easy settings can stop the customers from deleting the app completely.

Industry Overview

The year 2015 was considered as the game changer for push notification industry. From general push messages, the focus shifted to segmented notifications to target users based on their preferences. The changeover from spammy, unrelated push messages to planned tactical ones significantly enhanced consumer engagement, retention, and experience. Every industry must be flexible enough to remain in the forefront of the varying flows of customer needs. The fashionistas and creators struggle to imagine the subsequent popular trend, whereas, the medical scholars try to retort to nature’s hardest queries. To become a leader in a particular industry setting trends is more important than just following them blindly.

Push notifications are the most economical and best way to drive app retention and engage your customers. But, often it is applied in a thoughtless, insensitive, and honestly indecorous manner. A new report from Accenage that is based on more than 38 billion push messages suggests, if such notifications are applied and used fittingly, push messages can be very influential on Android (until the launch of Android M OS), with 100% opt-in rate.

20 Interesting Solutions

The Push Notifications are as important as the user experience (UX) of your app because the researchers believe that more than 71% of the app uninstallations are usually triggered by the push messages. The bottom line is bad push practices can be harmful as push notifications directly hit the users and not the devices. So let’s check out few of the best push practices to hit the bull’s eye.

1. Respect to the Specific Local Timezone

It is quite easy to think and act according to your own time zone like “its 8 p.m. in India so let’s start circulating the push messages”. The push notification doesn’t work that way. When your customers are involved it becomes vital that your messages hit the user at the right time when they are ready to receive it according to their time zone. A decent push service will definitely reduce the server load and stagger the messages over a window if required.

2. Internally Prioritize a Message

What is prioritizing a message? The marketers often think, the more, the better. Right? It is not the same in all cases. Many times, more can reduce your revenue, your users, usage, feedback, and everything. Sending 23-50 pushes a day to the customers can not only irritate them but also make them uninstall an app. Thus, internally prioritizing a message to 5-10 maximum per day can help and suit most of the applications.

3. Avoid Generic Pushes

Considering a hard limit to multiple pushes per day can be an effective practice. You might be thinking of sending various services that can help your app interact with the user, inform them and gain user preference knowledge. But, generic pushes can be termed as bad practice. Giving preference to the transactional messages can grab more attention of the user.

4. Value Your User’s Sleep

As far as night is concerned, people usually want a good night’s sleep in order to start a fresh day. Mobiles are usually put on silent or do not disturb mode while people are asleep. Considering this, do you really think people really have time to go through all the push messages pouring in throughout the night or in the early morning? So, marketers must also value the user’s sleep and limit the notifications till day time. Maybe a summary push notification in the morning can be more effective than 10 odd messages at night.

5. Personalise Content For Users

The push messages can be personalised and sent to the users to make it more valuable. Except for junk and irrelevant messages, news alerts, deals, and chats based on user preferences can create a positive impact. Numerous marketing automation are possible with some very basic data inputs. Like how long the app is installed on your device, what level of the game you are at present, your last usage, and many such small things can help in personalizing push messages for the users.

6. Favour the Transactional Pushes

The 1:1 push messages that are usually directed to the single user and are not commonly unique with audience division, is termed as a transactional push. For instance, their package is being shipped or there’s a new like, and more. Such notifications are seamlessly bespoke as per the definition. Yet, timeliness is one of the best practices that one must adhere to.

7. Personalize with User Name

When a message is purely meant for a user and is indicated with the user’s name in the push messages, like Ronit, it is time for your doctor’s visit in another 4 hours; people take it more seriously and truly like such notifications.

8. Make it Simple and Short within 10 words

To create impact in minds of the users, 10 words are more than enough to convey the right message what you wish to let your user know.

9. Correct Implementation of the Technology

To keep the 71% stats shown above at bay, implementing the notifications rightly is very important. It is not just about certificates and provisioning.

10. Seeking Permission is Indeed Vital

The pop-up alert appearing at the beginning of installing an app seeking permission is ideally the most vital checkpoint. Without the permission of the user notifications cannot be pushed.

11. Seek a 3rd Party Service

Setting up push notifications is not an easy task to do it on your own. Seeking help from the 3rd party service is the best option in terms of topping, consistency and good features.

12. Opt Content Preload

If you are directed to some in-app content by a push message, preloading it with available API is most likely to do. This can delay the push by few seconds but you get the ready to go UI, without waiting for the irritating loading screen.

13. Easy Availability of the Notification Settings

Difficulty in locating the notification configurations can be annoying for the customers. Easy availability of the setting to turn off or on the notification is vital.

14. Personalize Message as per Location

Appropriate location-based significant messages will develop engagement with the customers. Personalizing messages according to the location of the user can be a great practice.

15. Out of the Box Thinking

It is important that you deliver specific value and unique content to end users while incorporating the push notifications in your planning strategies. This requires out-of-the-box thinking. The push ads are not just a slice of your communication approach; it is a portion of customer’s mobile involvement with your brand.

16. Smart Segmentation

The CRM software or the in-app behaviour must be the intelligent factors for smart segmentations. The user behaviour and profiles are both required for a solid division planning.

17. Defining KPI

The mobile key performance indicator can help you understand the real engagements, long-term retention or conversion, and lifetime or revenue value of the product whereas, the click and conversion rates just helps in understanding the preliminary achievement of a campaign.

18. Content plays a Major Role

The content of your message creates a strong impact on the success of push notifications. Such as, “off”, “discounts”, “promo code”, etc. have a strong interest of the consumers.

19. Rich Pushes

Apart from the text content, the Android forever lol and iOS 10 brings forward rich pushes. Now, your push previews can include GIF images and videos. For arbitrary views from your iOS 10, you can study in detail.

20. Expired Message Removal

Once the message loses its relevance, it must be automatically removed. For instance, 50% off on shoes was an offer valid a week ago but at present is of no use to the user, so it must be removed automatically.

Why is Betaout All In One Ecommerce Marketing Automation?

Betaout empowers the E-Commerce businesses to upsurge conversions and identify with the user engagement procedure using real-time user personality and committed data. It offers a tailored set of tools that the marketers of e-commerce businesses can utilize to distinguish themselves and thus address precise client needs. The hassle free Betaout tool is an easy-to-use marketing solution that enables the e-commerce companies to bring their marketing efforts into a strict line, offering them the much-required edge over the competitors.

Source by Moupriya Das

May 10, 2017 0 comment
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The writing of business letters calls for two classes of skills. First, we need to know how to lay out a business letter in acceptance form, and be thoroughly familiar with it, so that in practically every letter we write we use the standard layout. There will always be the odd letter that for some reason is non-standard, but in general we should write naturally in the well-tried, standard way, so that our correspondents will feet at ease with the letter when it arrives. The other skill is the ability to write in good English, with the letter’s subject matter falling into clear paragraphs, each of which is written in lucid sentences. The ability to write in sentences, both simple sentences and more complex sentences, ensures that each part of the letter expresses a complete thought, or a group o related thoughts. This enables our correspondent to follow the points we are making, in logical steps, and to arrive at the end of the letter with a clear understanding of our point of view on the matter, or matters, that we have raised.

These two aspects require a great deal of explanation, and we shall learn the skills best if we understand the reasons behind the various practices that have been adopted over the years. We will therefore start by considering the legal aspects of business correspondence.

The legal aspects of business correspondence

Almost all business activity is contractual in nature. This means that the two people engaged in any particular transaction are undertaking certain obligations to one another and at the same time acquiring certain rights. Thus the furniture manufacturer who agrees to supply some of his/her products to a wholesaler is entering into a transaction by which he/she accepts an obligation to supply the goods specified in return for a right to receive a monetary payment called ‘the price’. Where a service is to be supplied, the arrangement is just the same. For example, a security company agrees to protect premises with its security guards and specialist devices, in return for an agreed contractual fee.

Should any dispute arise, it can be settled by going to court, with the aggrieved party suing the other party. To sue someone is to summon them to court, to show why you should not have the justice you are seeking. The judge will look at correspondence that has passed between you (including any document such as contracts, invoices, memos, etc.) and will pronounce judgment in the matter. It is the legal nature of correspondence that requires setting out the correspondence in a standard form of layout. The chief points are:

1) The names and addresses of both parties to the contract must be stated on all correspondence.

2) All correspondence must be clearly dated.

3) To assist in tracing correspondence, it is usual to give references at the top of the letter.

4) To make the subject matter of the letter clear, it is usual to give a subject heading at the start of the letter.

5) To start the letter itself, we need some sort of greeting. This is called the salutation, and may be a general greeting, such as Dear Sir.

6) We then have a number of paragraphs that deal with the matter in hand.

7) Finally, we need a concluding section. This is called ‘the complimentary close’ or ‘subscription’.

8) If copies are being sent to other departments, there may be a list of their names, headed CC (copies circulated).

If all these details are included, the court will have no difficulty understanding what the parties have done. Clearly we do not expect to finish up in court when we start to deal with a supplier or customer, but in case we do, the formal layout described will serve as evidence.

Source by Jean Taylor

May 10, 2017 0 comment
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Why Did La Senza Go Into Administration?

Lingerie specialist La Senza went into administration in the first week of 2012. It is amongst some 183 UK retailers including: Barratts, Clinton Cards, Habitat, HMV, Focus DIY, JJB Sports, Jane Norman, Mothercare, Oddbins, TJ Hughes and Thorntons that got into trouble in 2011. This is in addition to the thousands of retailers that have already gone bust without making the headlines.

Coincidentally, just a week ago, I visited La Senza in the Trafford Centre, Manchester; to take photos of bad visual merchandising examples for research for my forthcoming book on visual merchandising display.

Why do many retailers get into trouble or go bust?

Let’s read what a La Senza spokesperson had to say about why La Senza went into administration:

“Due to trading conditions in La Senza’s high street locations and the overall macro environment which are having an adverse effect on the company, the board of directors of La Senza has filed a notice of intention to appoint administrators.”

The UK’s retail guru, Mary Portas, recently released her High Street revival report, commissioned by the British Prime Minister David Cameron; in to why the UK High Street is at risk of becoming extinct. According to her report, the main reason for the demise of the High Street was that “High Streets have reached ‘crisis point’ with the rise of super-malls, out-of-town supermarkets and internet shopping”.

This follows another report by Colliers CRE which highlighted the “downward spiral and degenerating or failing” of the High Street.

The willingness of the British Prime Minister to get directly involved in the retail industry crisis outlines the severity of the situation. However, the UK government is not alone in expressing concern for the retail industry. The Australian government has also commissioned a report into the future of the Australian retail industry.

Thousands of jobs depend on retail. Whenever, a retailer goes out of business, especially large retailers, they leave a large hole in the labour market. Therefore it is understandable that the governments are concerned.

Did La Senza and the other big retailers that are in trouble actually suffer because of the ‘challenging economic environment’ or ‘challenging trading conditions’ to adopt the fancy language of retailers themselves?

Is the UK High Street in danger of extinction because of reasons described by Mary Portas and the Colliers CRE report?

I beg to differ.

The core problem with most retail businesses in the UK and in many developed countries is: they are ran like non-profit organisations. The fundamental reason for the existence of any business is to make profit. Any business that does not have profit as its core goal will either fail or languish in mediocrity.

It is true that businesses need to provide good customer service, take care of their employees and support the community. However, businesses do not exist for those reasons, they exist solely to make profit. It is only after they have achieved their core purpose for existence that they will be able to fulfil their other responsibilities.

Let me qualify this statement to avoid becoming ‘lost in translation’. I did not say businesses exist solely to make money, I said profit. There is a big distinction between making money and making profit.

The retail industry is the only industry where increased sales is the key performance indicator. I am writing this White Paper on Boxing Day; which is the day when most retailers make their biggest sales of the year. The irony is that even though they will make their biggest sales today, it does not necessarily mean that they will be making their biggest profit margin today.

When the dust has settled, and customers have returned home, as retailers tally the figures; they will fall into the following categories:

  • Profitable retailer.
  • Break even retailer.
  • Losses retailer.

How can retailers expect to make a profit by discounting their merchandise at 50% or 70%? Retail profit is an average of 3%. Even the most profitable retailers make between 3-5% profit. However, the large majority of retail profit margin is between 1.5-3%. Therefore, if a retailer is making a 3% profit margin and they discount their merchandise by 50%, how much profit will they be making?

The peripheral reasons most retailers go bust are as follows:

  • Lack of “level five” leadership.
  • Lack of understanding of their target market.
  • Lack of trained staff.
  • Lack of skilled sales staff.
  • Lack of product knowledge.
  • Low wages.
  • Bad customer service provision.
  • Wrong loss prevention strategy.

La Senza went into administration because like most retailers it did not apply fundamental business principles. It did not focus on profit, instead it was focused only on increasing sales. A company that increases sales without increasing profit will not survive.

Source by Romeo Cliff Richards

May 10, 2017 0 comment
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Knowledge in earth science is very vital in nation building. Almost everything we do each day is connected in some way to Earth: to its land, oceans, atmosphere, plants, and animals. The food we eat, the water we drink, our homes and offices, the clothes we wear, the energy we use, and the air we breathe are all grown in, taken from, surround, or move through the planet. According to American Geological Institute (AGI) Foundation, by 2025, eight billion people will live on Earth. This number of people will undoubtedly continue extracting resources to maintain a high quality of life. As we benefit from all the resources we get from the Earth, then we, as individuals and citizens, need to know more about our planet – its processes, its resources, and its environment. And only through Earth Science education can students understand and appreciate our complex planet. In this present time, the old and the young must join hands and help one another in the serious task of nation-building, the young to learn from the wisdom and experience of the elders, the elders to recognize the impatience of the youth. In contrast, not all young students are willing to cooperate in order to acquire the needed knowledge, attitudes and skills essential for a secure future. It is then a burgeoning task for the teacher to facilitate learning so that quality education will be acquired by the students. This paper will discuss the different challenges faced by the teacher in imparting knowledge about Earth Science in public secondary school, likewise it will also discuss the positive aspects in learning the subject.



My first experience in teaching earth science was on September 2005 in one of the public secondary schools in Davao Oriental, specifically in District 1. I can still remember the first day when I entered the class of more than fifty (50) students crowded in a classroom. Some of them were busy chatting with their classmates, some were busy doing different tasks in their seats, etc. The first question that popped into my mind during that moment was: how can I get the attention of the students? As I introduced myself to them as their new science teacher, I saw different emotions reflecting on their faces. There were emotions of excitement, worries, anxieties, happiness, etc. I am not really sure if they were prepared to take new lessons in earth science. What I did was to let them get a piece of paper and let them write in there: their names, favorite subject, subject they hate most and why they love/hate a certain subject, and their expectation/s of the subject. I did this just to know whether they have interest in the subject or to know what subjects they liked best and the reasons why they love the subject. From that, I learned that out of more than fifty (50) students, only four (4) said that they like science subject. When I asked them why they do not like science as a subject, the common answer was: “Science is a difficult subject”. From that experience alone, I got an insight that students will have difficulty in learning a subject if they do not like the subject. Indeed, teaching Earth Science to undergraduates or high school students could be difficult “if the students are not motivated or if they are not interested in the subject”.

There are several ways of motivating the students to be interested in Earth Science. In my own experience, I used songs as part of my lessons – songs which are easy to learn and frequently heard by the students. I used the tune of a particular song and changed the lyrics so that it will fit with the topic I am discussing. There are also songs introduced to us during seminars that are very helpful because students would find it easier to memorize certain science concepts by just singing the songs over and over again. Example of these songs are: “We’re the Scientist” – in the tune of “Ako’y Isang Pinoy”; “Sistemang Harana” – in the tune of “Harana” as popularized by Parokya ni Edgar, this emphasizes the importance of scientific method in solving problem; “Super Science” – in the tune of “Superman”, stressed on the contributions of science in enhancing our lives; and a jolly song – “Youngsters Love Science”. After introducing these songs, I found them useful in memorizing scientific terms, concepts, and processes. With this, I feel happy when I heard some of my students singing those songs and sharing them with their friends.

There are different ways of motivating students to learn Earth Science. Teachers should bear in their mind that flexible approaches and connections to other subjects is the key to success in a classroom for motivating student interest. It was proven true with my personal teaching experiences. One should not stick to one option if it doesn’t work. Here are the motivating techniques which have been proven to work well with most students:

1. Relate local or national or international news items to some aspect of Earth Science. One may choose from a variety of items from the news. Some of the older news items and their impact on social/political life may also be of interest to students. Any news items relating to the following are generally welcomed by most students for class discussion: Earthquakes; Volcanoes; Tsunamis; Floods; Meteor Showers; and news items related to disasters – present or from past.

2. Pick a topic of common interest to most of the students, such as social or political problem that they are familiar with: nuclear power plants, illegal logging, global warming, consequences of urbanization; and mining. In my case, I used illegal logging, illegal fishing and mining as my point of focus because these issues are really happening in our locality.

3. Historical or biblical or religious locations and the geology associated with it: the Chasm at Delphi and the Apollo Temple in Greece and the vapors that emanates from the location; the geology of biblical areas such as the ones in Middle East; the Taj Mahal in India; the Pyramids in Egypt; the Great Wall of China; Niagara Falls and Grand Canyon in USA; Stories of Precious stones and gems; and any other similar ones.

4. Anecdotes from the scientific discoveries/contributions of great men/women of the past and present: Aristotle; Eratosthenes (measurement of the circumference of the earth); Ptolemy; Copernicus; Tycho Brahe; Johannes Kepler; Archimedes; Newton; Einstein; James Hutton; Charles Lyell; N. L. Bowen; Alfred Wegener; Harry Hess; and many more names that are worth mentioning in Earth Sciences.

5. Space exploration always fascinates students: anecdotes of Lunar exploration; Mars missions and life on Mars; Jupiter and its clouds and moons; discovery of new stars and other galaxies outside our own; and other similar explorations.

6. There are several facts that intrigue and fascinate most Earth Science students: a. Deepest mine in the world b. Deepest bore hole in the world c. Comparison of the above numbers with the radius of the Earth This can show them how little we know about the earth through direct observation. d. Compare these distances with the distance to the Moon These numbers can raise questions like “how come we did not go too far down inside the earth” and “how come we went almost quarter of a million miles to the moon”. e. Latitude and longitude and their use in navigation and the time zones f. Deep sea drilling and the mid-fifties project to drill past Moho into the mantle g. The election of President John F. Kennedy and his pledge to land a man on the moon h. The theory of continental drift and the evidence for it i. The fascinating new theory of Plate Tectonics and its development

I used some of the items stated above and they worked for me in classrooms. Good general knowledge coupled with interest and knowledge of a variety of items in Earth Sciences “can help the teacher in getting the students enthused in the subject”. As teacher, we should always bear in mind that Earth Science poses questions that are exciting as well as practical to children and adults alike.

Comprehension of the English Language

Provided that the students are well motivated in learning the subject, another problem comes in – how they will understand the instruction with the use of English language? It is an inevitable fact that most of my freshmen (first year) students do not understand spoken or written English. Those that can fairly understand belong to the first section but there are also students in the first section that cannot speak or write in English language correctly. This is really a problem because teaching Earth Science should be in English and all the references are written or published in English. It is also a known fact that English is the “Universal language of Science”. Therefore, in imparting knowledge to students, teachers should use English as a medium of instruction. I must also admit that I am not perfect in terms of elaborating concepts with the use of English so what I did was use the vernacular in some part of my discussion. To maximize understanding of a certain concept, I translated some scientific terms into the students’ vernacular so that they can fully understand what am I talking or explaining about.

In our school it was really noted that non-readers or readers with poor comprehension pull down the performance of the school during achievement test (Division, Regional or National). To partly solve the problem, if not totally eradicate, an Informal Reading Inventory (IRI) was conducted. This will gauge the reading level of the First Year students so that the school, especially the teachers can identify who among the students are non-readers or has poor reading comprehension. After the inventory it was found out that there are students with reading ability that is of Grade I level and there are really non-readers. So another burden is given to English teachers because aside from teaching their usual subject loads, they will do remedial classes for those students identified as non-readers or with poor reading comprehension. It is not only a burden for the English teachers but for other teachers as well who taught subjects with English as a medium of instruction. It should also be noted that poor or substantive English background slows down the process of scientific development because it is hard to understand scientific concepts while at the same time learning English language – this is learning two things simultaneously.

Discipline Inside the Classroom

In a classroom of more than fifty students or in some classroom sixty students, it is really important that discipline should always reign for maximum learning. In my first year of teaching, classroom discipline is really an issue for me. I easily got irritated by students who were noisy, always going outside the classroom without valid reasons, and students yelling or fighting with each other. But through reading books and attending seminars about classroom discipline, this problem was slowly been elucidated.

A well managed classroom will give the students rich opportunities for mental growth and development. Good classroom discipline produces favorable working conditions conducive to good learning and makes school work enjoyable and interesting. One aspect of the teacher’s role under the concept of discipline is to help students practice self-control and to develop standards of individual values and activities that will be carried on regardless of whether the teacher or parent or someone else in authority is around or not.

The concept of discipline when I was still in my elementary years is really different as compared with modern concept of discipline which is based on democratic principles. A good discipline is one that develops self-direction and self-discipline rather than discipline based on compulsion and obedience. In addition, he laid emphasis on becoming familiar with the cause of violation of discipline in order that such causes may be minimized, if not prevented, and offenses may be more satisfactorily diagnosed and treated.

As facilitator of students’ learning in Earth Science I should always bear in mind that classroom discipline is really one of the vital tools so that learning could be attained. It is an inevitable fact that the teacher can be an effective facilitator of learning only when there is discipline and proper classroom management in teaching-learning.

Making Use of Technology

The use of textbooks alone in imparting science concepts and processes is not enough. Any ordinary classroom on Earth is not the best place to observe interactions ranging in scale from solar system to the components of a cell. With just pure lectures, often learners are forced to create their own mental images to understand situations they cannot view directly. In many instances the result has been a misconception that takes on a reality of its own inside the students mind. Standard textbooks have been ineffective in changing these deeply rooted misconceptions. Students remain confused about topics involving basic spatial relationships such as the reason for the seasons. To solve this problem, there is persistent call for a teacher to be creative in his teaching and maximize the technology present.

To keep pace with the advancement of Science and Technology, teachers need to have creative and inquiring minds. Such thoughts and ideas “conceived by the inquiring minds” inspire and challenge the teacher to be creative. In connection with the call of being creative and to equate myself with the evolving technology, I constantly visit the World Wide Web so that I can make my lessons updated. This was not easy for me because the place where I’ve been teaching has no internet connection and only during weekends that I can browse the Internet for topics that need further elaboration through videos or flash animations. In addition, I used PowerPoint in order to make my lessons interactive to the students and I’ve found out that their interest in my lessons was elevated with the use of computers. Moreover, I was happy because our Principal really encouraged the use of PowerPoint in classroom instruction. In fact he proposed and spearheaded the implementation of Computer Aided Instruction (CAI) in the Division of Davao Oriental.


Students’ Achievement

The first person that would feel happy in the achievement of students in terms of learning Earth Science is the teacher. I personally beam with pride when my students perform well during exams or on the top rank during contest related to Earth Science. It was remarkable for me when my two contestants for the 2008 Division Science Quiz held in San Isidro National High School ranked second and third respectively. I felt that this is my reward for exerting effort in reviewing students about science concepts not only through books but also from the information retrieved from the internet and by helping and teaching them how to use the computer in exploring the Encarta Encyclopedia. I also felt fulfilled when I see my students embraced positive attitudes in learning the subject. With this, I established in students’ heart the love for Earth Science that could be very helpful in learning other sciences like Biology, Chemistry, and Physics. A course in earth sciences can provide to students an introduction to subject matter in all other sciences that illustrates their relevance and connections. With a strong foundation in Earth Science, students will no longer find difficulty in learning other sciences.

My Contribution in Nation-Building and for the Future

As a teacher in Earth Science, I can say that I have a great role in building a nation — a nation that maximizes its resources but does not sacrifice the future. Our lives and civilization depend upon how we understand and manage our planet. Earth processes affect us all. Weather patterns influence the availability of water resources and the potential for earthquakes, volcanic eruptions, typhoons, and floods can kill large numbers of people and cause millions or even billions of pesos in property damage. If our students are well informed about those processes affecting our lives then they would be cautious in every actions they will do like cutting trees, burning too much fossil fuels, the use of aerosol sprays, etc. Every lesson in Earth science will somehow connect students to the past, as well as challenging them to think about the future.


Teaching Earth science in secondary school is not an easy task. A lot of challenges must be surmounted so that teaching-learning could be a pleasant experience for both the teachers and students. My first three years experiences in teaching the subject have really shaped my knowledge and attitudes towards the subject. Since my elementary years as a student, I still bring the passion and love in understanding the complex world of science. And now that I’m in the field, then it is my turn to permeate my enthusiasm in learning science subjects to my students especially during their first science subject in secondary education which is the earth science.

The earth sciences provide the best all-around introduction to science. The earth sciences integrate concepts from all other major disciplines of science, including biology, chemistry and physics. Thus, teaching of earth sciences throughout the elementary and secondary schools will promote scientific literacy in general.

As teachers we should always keep abreast of the technology so that our knowledge in the subject matter will be updated from time to time. We should always let our students view science as part of their everyday lives so that they will not feel alienated from it.

Lastly, we should always bear in our minds that an understanding of the earth sciences is critical for a secure future. When we emphasize Earth science education, everyone benefits.

Source by Joel Bangahon

May 10, 2017 0 comment
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I. Executive Summary

There is no question that we live in the age of information. The focus of the world economy has shifted from physical production to the importance of data: statistics, facts, figures, numbers and records are highly valued in the business world. As this shift continues, the importance of information in a business escalates. Nearly all of a professional organization's data exists in an electronic format, and as the value and volume of data increases, so does the demand for adequate storage space to house it.

The solution? Data archiving .

Companies have large amounts of data, and a large percentage of it needs to be retained. Only 25% of the data within an organization is freshly created; The rest is redundant data, or data that was created in the past and must be preserved for future reuse.

This situation has created a high demand for information storage, a demand that carries both monetary and logistic concerns. Data archiving allows organizations to efficiently retain this mass of redundant data, often for very long periods of time, so that it can be accessed when necessary.

II. Why Archive?

To put it simply, an organization's electronic data is a valuable asset and needs to remain available over time. In today's fast-paced world, data archives are no longer a luxury. Effective, reliable and affordable archiving technology is quickly becoming a necessity for many content-intensive applications.

Data archives help professional organizations achieve three main goals:

• Protect and retain data for the future
• Meet the world's increasing data storage needs
• Live up to the world's compliance and legislation requirements

Protect and retain data for the future

From contracts to medical records, employee documents to client communications, organizations expend a great deal of time and energy on creating, managing and maintaining electronic documentation.

As a result of the influx of electronic data, and the importance it carries, a significant amount of a company's data holds significant value.

Once this electronic data and documentation had been created, it must be managed and protected. In order to safeguard important data, technologies and practices must be in place that enable an organization to a) protect against data loss, destruction and failures, and b) proceed logically and cost effectively in the event that information is exposed to detrimental effects.

Many organizations already have backup systems in place that allow them to save and protect data. So what is the difference between a data archive and a data backup?

A data archive is a storage device that is used to house data for long-term preservation. Data archives store and protect historical data that is not needed on a day-to-day basis, but is important and necessary for future reference, such as information that must be retained for regulatory compliance. Data archives are indexed for search optimization-files can be located and retrieved quickly and easily. The technology commonly used for data archives are tape drives, hard disk drives and optical Blu-ray ™ media.

A data backup is a large repository that is used to store multiple copies of data. The backup is used to restore data in case it is corrupt or destroyed. Typically, data backups are used more for storage and less for retrieval. In contrast to data archives, backups are not indexed or designed for swift data location and recovery, and the data has a shorter retention period. The technology commonly used for data backups are tape drives and hard disk drives.

The two key differences between a data backup and a data archive are the length of data retention and the ability to retrieve the data. Data archives not only offload content from primary, short-term storage to safe, long-term storage, but they retain information for future use and for frequent recall-all at a low cost. This ensures that important data remains safe, retrievable and easily accessible for decades. Furthermore, as archives streamline data storage and recovery processes, productivity increases.

Meet the world's increasing data storage needs

In the last five years, the amount of electronic data that needs to be retained has outgrown online storage capacities. Currently, there is a gap in data storage capacities. Data that is stored on local or personal hard drives or online tapes remains static and unprotected.

One significant reason for the lack of adequate storage space is that IT departments have not been able to keep up with the sustained rapid growth of data. Consequently, they have had limited resources to work with in order to efficiently and cost effectively manage current storage needs, as well as create new capacities. As a result, many organizations began meeting their data storage requirements by purchasing extra hard disk space and adding servers. Although effective in the short term, these methods tend to clog up networks and waste valuable online space. In addition, duplicate data is often stored and backed up many times over, eating up storage room that could be better and more efficiently utilized.

The growth of electronic data is certainly not dawdling, and space continues to run short. Here, the need for additional offline storage becomes critical for both cost and efficiency reasons. Data archives can fill the gap that this data race has created, allowing companies to increase efficiency, manage old and current data more effectively and reduce storage costs.

The data-storage gap results in:

• Inactive and active data being managed and maintained in one ineffective storage bundle
• Stored data being unable to be recalled or reclaimed quickly and easily

Data archives may meet storage needs by:

• Moving data from online storage space to offline storage capacities, thereby liberating space for new, more current data
• Reducing storage management costs by implementing affordable, logistical and automated data management systems

Fulfill the world's compliance and legislation requirements

Thousand of regulations exist today that require record retention, and many mandatory compliance standards are in place to ensure that original records can be reproduced unaltered. From FDA regulations to Sarbanes-Oxley standards, industries world-wide find themselves under a mountain of highly specific, strict and standardized compliance and legislation requirements. In addition to compliance standards, companies that face tough litigation issues must often produce documents and other information to be used as evidence in courts of law.

Clearly, electronic documents and records play an increasingly important role in these areas-contracts, medical records, e-mails, financial records and images are only a few examples of information that organizations may need to recall under compliance and legislation requirements. As a result, innumerable world-wide professional organizations must have good archiving architecture in place to store and manage their electronic data as well as have the capabilities to produce original, authentic information at random and unpredictable times. By nature of their technology, data archives can fulfill this need.

Compliance and legislation require companies to:

• Retain vital information for extended periods of time
• Store & manage original records that can be recalled in their initial and unaltered form, and persons with unauthorized permissions are denied access to such records
• Maintain data so that it can be easily navigated on retrieved

Effective data archives ensure that data is:

• Available for recall for years or decades
• Secure from unauthorized access and modification
• Easily recallable with random access

III. The Technologies of Archival Storage

The three technologies that are currently available for data archiving are:

• Hard disk drives (HDDs)
• Tape drives
• Optic media

Hard disk drives – successes and failures

Hard disk drives are routinely used in online or near-line storage archives, which have a role in nearly every aspect of the digital world as we know it today. People and organizations keep significant amounts of data on various versions of HDDs. MP3 players, cell phones, personal business computers, web applications and corporate storage systems are some examples of disk drives used around the world. HDDs are widely used because they are manufactured with affordable magnetic drives that have large individual capacities. These capacities are used to store significant amounts of space-hogging data, such as music, records and video. Although hard disk drives can be effective means of data storage, they are not the perfect archive. When it comes to HDD archiving, there is good news and bad news.

First, the good news:

Accessibility. Data on HDD archives can be quickly accessed. Whether a hard disk drive is being used as primary or secondary storage, data can be retrieved in a matter of seconds.

Affordability. Over the years, the cost of near-line HDDs has been driven down, making them more affordable in terms of acquisition than higher performance HDDs used in primary storage.

Compliance. Hard disk drives have the basic capabilities needed to meet compliance and regulatory requirements, ensuring that data can be recalled in its original, intended format.

Now for the bad news:

Long-term retention? Not likely. It's true that HDDs have the basic archiving capabilities to meet storage needs. However, HDDs are typically only designed for a 3-5 year life span. For organizations that need to reproduce data ten or fifteen years down the road due to compliance and legal regulations, this does not bode well.

Out with the old. Hard disk drives are not designed for unpowered shelf storage. HDDs are designed to heat up only when powered on, and they tend to fail more quickly when they are sitting unpowered on a shelf. Therefore, offline management of old information is simply not possible with this form of archive technology.

What goes up stays up. Power and air conditioning consumption are significantly high contributors to HDD operating costs. Furthermore, as a result of their short lifespan, migration to new disk drives is necessary every 3-5 years. Throw in the time and money spent on liability issues and what happens? The organizational and environmental costs go up- just when they need to go down.

To err is the nature of HDD. Mistakes happen, which is why humans often rely on technology to perform certain automated tasks with both added speed and reliability. So what happens when technology fails? When it comes to HDD archives, this is an important question. While hard disk archives can be made readily accessible, they are also subject to two types of readability errors: operational and latent failures.

Hard disk drive readability failures
HDDs have a tendency to fail as a result of readability errors, which are either operational or latent in nature. Both types hinder the ability of HDDs to reliably archive data, yet the two failures behave differently.

Operational failures often occur when data can not be written to the disk drive because the HDD itself has stopped working. Latent failures occurs when the disk drive works-data can be written to the HDD, but electronic or mechanical errors prevent the content from being retrieved. Latent errors are the dominant source of errors in HDD archiving.

Latent failures are a little more complex than operational failures, simply because there are several factors that can cause them to occur, and these factors are often lurking, unseen and undetected, until it's too late.

The causes of HDD latent failures

Latent failures cause hard disk drives to be unreadable and unstable.

Causes of latent failures include:

Thermal instability and self-demagnetization: When an HDD's thermal energy, or the internal energy created by the HDD system and components, is at room temperature, the bits stored on the drive are slowly disordered. As a result, thermal decay occurs. Unpowered hard disk drives are more susceptible to areas of data loss due to thermal decay.

Corrosion: The internal components of the disk drives are subject to corrosion, including the media, motor parts and connectors. The most severe type of damage occurs on the media itself. If corrosive sites develop on the disk platter, data loss could result.

Particulate infiltration or contamination: It is simpler than it sounds-airborne contamination settles on the disk surface, often rendering it unreadable. This phenomenon can either create a site for possible corrosion or data loss.

Out-gassing: Out-gassing typically refers to release of damaged vapor from the HDD cartridge's internal parts or hard case over time. Out-gassing can deposit detrimental films upon the disk platter, which leads to a loss of space or a severe chemical reaction. This process extremely results in data loss.

Adhesive breakdown: Some HDD components, such as the filter and desiccant inside each disk, are mounted with adhesives. This adhesive may break down due to time, temperature or humidity, causing the filter to loosen. In turn, this can cause the internal components to rub or make contact with the disk, resulting in areas of non-recoverable data.

To add insult to injury, there is significant research that shows HDD latent errors increase over time. Near-line HDDs (the most common form of archive HDDs) are more likely to develop latent errors than Enterprise HDDs. In one study, 3.45% of 1.53 million disks developed latent errors, and this percentage increased super-linearly for near-line disk drives. Furthermore, drives that have experienced errors are more likely to develop additional errors in the future.

So the question remains, what good is your data if it can not be read? The negative consequences to an organization's time, data and finances as a result of HDD readability issues are plentiful.

When it comes to archiving and hard disk drives, the good does not always outweigh the bad. Due to the increased volumes of electronic data, the ever-growing demands of data archives are beginning to outpace the industry's ability to create adequate HDD storage capacities. The progressive amount of digital data stored on the internet, as well as the growing amounts of information being stored on personal computers and servers, has created a demand for additional offline storage capacities that prohibit HDDs from becoming an effective archiving tool. In addition, readability failures, as well as high operational costs and the inability of HDDs to retain data for the long-term, significantly compound the issue. The long-term storage shortcomings of hard disk drives make this technology a less than optimal archiving option.

Tape drives – good for backup, bad for archive

A tape drive is a data storage device that uses magnetic tape to read and write data. The tape itself is primarily packaged in a cassette or cartridge, which is then loaded into the drive. Individual drives can be connected to computers via cable connections, such as SATA, USB or FireWire, while multiple tape drives are often housed in autoloaders or large tape libraries. These devices often include built-in barcode readers that identify the tapes and an automated system that loads the tapes into drives-no human intervention is necessary.

The greatest benefit of tape drives is that they are able to store tremendous amounts of data. Tape drive capacities can range from a few MB to over 100 GB, well exceeding the storage capacities of hard drives and network storage. However, this benefit comes with one large drawback: their accessibility rates are significantly slower. Tape typically offers sequential data storage (versus the random storage capacities of disk drives), and access to data on tape can take anywhere from a few seconds to two or three minutes. Despite their bulk and lazy retrieval times, tape drives are capable of transferring linear streams of large amounts of data at once. It is for this reason that tape drives are most commonly used for data back-up.

Although the data storage capacity is there, tape drives are not a reliable choice for data archiving needs, as they are not designed to read or write individual files. In addition, tape is fundamentally rewritable-a huge drawback when considering any regulatory and compliance requirements. Compatibility is also not a tape drive's strong suit. Tape standards tend to change every decade, some times more frequently than that. This means that almost every tape format is proprietary and not backwards compatible. When efficiency is paramount, updating drives to current standards or adjusting technologies according to different manufacturers and suppliers is not an effective means to an archiving solution.

Here is the good and bad news about tape archives.

The good news:

Low incremental cost. Most organizations already have some form of a tape drive in place for data back-up purposes, which means little additional costs if the same drive were to be used in place of primary storage. In addition, the power consumption of tape is low, resulting in low operating costs.

Long-term retention. Old information can be removed and stored off-line, and the average life span of tape is 7-10 years.

The bad news:

Incompatibility. Because tape technology changes every decade or sooner, tapes that store data now may not be accessible or readable when the next technology turn comes around. The result is more out-of-pocket costs to keep up with tape's demanding equipment and software upgrades.

Rewritable technology. By design, tape is extremely rewritable. Additional technology is required to force tape drives to be alteration-resistant or WORM (Write Once Read Many). Tape's decade-long lifespan ensures that data is stored for a significant period of time. However, a long storage life does not guarantee that the original data can be recalled unaltered in the future. When it comes to compliance and regulatory issues, forget about it. Tape simply would not stand a chance in a court of law.

Slow access times. For all intents and purposes, data stored on tape drives is accessible. However, tape is best suited to sequential access. Due to tape's need to spool, data retrieval times lag. Ultimately, slow retrieval time results in an unmanageable and unpredictable archive technology.

Vulnerability. Although old data can be removed from the drive and stored off-line, tape is vulnerable to electro-magnetic radiation, and it requires regular maintenance to prevent tapes from adhering together. As a result, support staff needs to be on-hand in order to condition the tapes on a consistent basis.

As an archiving technology, the discussion of tape drives is near a moot point. Over the years, tape has been a reliable data backup source, one with little user intervention. In addition, tape system speeds have advanced and capacities have grown. However, in the face of recent Internet developments and the current global economy, tape backup and restoration times remain too slow, inhibiting this technology from keeping pace with the growing demand for effective and efficient archives. Furthermore, this technology has been outmatched by the lowered cost and increased availability of hard drive storage. Long story short, the shoe does not fit.

Optical discs – a reliable data archive choice

Most people are familiar with Blu-ray discs' high-quality ability to store video, games and other interactive content. However, this form of optical media is also a superior choice when it comes to data archiving. Optical archives use Blu-ray disc technology to record a wide array of data and store it in near-line or offline capacities. While HDD storage is a good option for short-term information storage, and tape drives are an efficient means of backing up data, these technologies do not consistently meet the most critical needs and requirements of data archives: safe, long-term data retention and Easy accessibility. Not only is optical media designed for the demands of today's video industries, it also serves as a durable, reliable and sustainable data archiving solution now and into the future.

The primary benefits of optical media archiving include:

• Reduced risk of data loss
• Reduced storage costs
• Long-term data retention, durability and compatibility
• Low cost, low power and minimal carbon footprint over time

Reduced risk of data loss

Blu-ray media is 100% WORM, meaning that while the original data stored on the disc can not be altered, it can always be accessed. This is great news when it comes to compliance and legislation requirements. Optical technology's standard, built-in features ensure that information can not be erased, altered or accessed without proper authorization-the original file will be there when you need it, with its integrity intact, guaranteed.

Reduced storage costs

A Blu-ray disc is the same physical size as a standard CD or DVD. The differentiating factor between the three types of optical media is that Blu-ray disc technology uses a blue-violet laser, which is a shorter wavelength than the standard red laser used with CDs and DVDs. This enables a standard Blu-ray disc to contain up to 50 GB of data, and disc manufacturers have announced plans to create 100 GB discs in the near future.

In addition, Blu-ray technology has built-in support for multi-layer / extended format features, meaning that as storage capacity requirements grow, so can a single piece of Blu-ray media. In the not-too-distant future, 4-layer Blu-ray storage capacities are expected to accommodate as much as 200 GB of data.

Long-term data retention, durability and compatibility

The average lifespan of a Blu-ray dual-layer 50 GB disc is 20 to 100 years. Two physical factors contribute to the superior and dependability of optical media.

First, Blu-ray disks contain a protective hard-coating on the outside surface, making scratches and fingerprints a non issue. In addition to the built-in WORM support, which ensures that the data stored on the disc will not be damaged by internal or external forces, Blu-ray's advanced coating technology helps to protect the disc itself from physical damage. These features create a sort of double-whammy protection effect, shielding data from most dangers.

Second, optical media is created in industry standard formats: ISO 9660 and UDF, both of which are back compatible. These formats are supported in all major operating systems: Windows, Linux, UNIX and MAC OS. In other words, optical media is highly compatible, assuring that both now and years ahead, Blu-ray discs can be used and read by a standard PC. (Further proof: CDs from 25 years ago are still readable today by a standard PC.) There is no need to worry about the proprietary issues that are associated with tape drives-optical media will not out-grow the technology and standards surrounding it, And vice versa. The long lifespan and highly standardized compatibility of Blu-ray media guarantees that original data can be recalled from storage, and files on the disc can be randomly accessed at any time, without having to spend resources on software and technology upgrades.

Low cost, low power and minimal carbon footprint over time

Over time, Blu-ray discs are more economical than hard disk drives. Blu-ray ownership costs are low because:

• Blu-ray discs can hold a significant amount of data, and have inherent technology that allows additional layers and content to be added at a low cost.
• Blu-ray media has the longest shelf life of all data archive solutions.
• Blu-ray's wide capabilities and platform support drastically reduce the need to migrate to new technology.

The cost benefits of optical media ultimately translate into environmental benefits. Optical media is the data archiving technology with the lowest energy consumption, fulfilling another major requirement of today's data storage needs: environmental sustainability. Here's why:

• Optical media is a passive storage device, requiring no energy over decades of storage-it does not consume any power when it is not being utilized to access data and information.
• The energy consumption required to operate and run Blu-ray media is extremely low due to the use of shared resources.
• Blu-ray media generates a significant low amount of heat, which in turn means that little to no energy is spent on cooling capabilities.

When it comes to data archiving, optical media storage is a robust and reliable option. Blu-ray discs are specifically formatted for the wide demands of the ever-growing video industry-a clear advantage over disk drives and tape drives. Second, optical archiving technology is dependable, durable and will be available for the long haul. Furthermore, the low operating costs of optical media ensure that an organization's data archive leaves a small carbon footprint and more money in the bank.

As a result of its robust nature, optical media fully supports the increasing demands of compliance and legislation requirements. These requirements include:

• Long-term record retention
• Reproduction of original, unaltered record
• Quality archiving architecture in place for compliance and legislation

IV. Conclusion

In our digital world, electronic data permeates and dominates business industries across the globe. As our world economy continues to be more information-based, mass amounts of electronic data continue to accrue, and this growth is by no means slowing down. As a result, the world's need for data archiving is ever-growing, placing more and more demand on professional organizations to ensure reliable archiving technology is in place to save and protect their electronic data. Data archives are not a luxury; Rather they are a necessity in today's fast-paced society.

The technologies that are currently available to perform archiving tasks are hard disk drives, tape drives and optical Blu-ray media. The question is: Which archiving technology provides the financial and organizational benefits in one trustworthy package? The answer is optical media.

HDDs are effective in the short term, but they are prone to operational and latent failures that prove this technology to be an unreliable and unsafe data archiving tool. Tape drives have been exceptionally effective in the data back-up industry, but their high-maintenance and technology turnover does not put them in a noteworthy position for an effective data archiving option. Hard disk drives and tape drive technologies do not meet the most critical need: long-term retention. Blu-ray discs are durable, specifically formatted for the popular media industry and have a 20 to 100-year life span. Optical media meets all data archive needs while also fulfilling cost and efficiency demands, surpassing the capacities of both tape disk drives.

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Source by Christopher Wells

May 10, 2017 0 comment
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Ever since its invention, cuckoo clocks have always been a great interest to a lot of people. Fine German cuckoo clocks have come a long way from the first models made by Franz Ketterer in the early 1730s. Although there have been a couple of modernization applied to the new versions of clocks, the mechanics and the detailing basically remains the same.

Fine German clocks have become collectibles because of its sheer beauty and intricate designs. Black Forest clocks are one of the most popular styles being sought after by collectors and enthusiasts. Cuckoo Palace is a great retailer because it partners with the most distinguished German clock makers in the Black Forest Area. Some of the renowned brands they carry are Schneider, Uhren, Hekas and Rombach & Haas. This online retailer is a member of the Black Forest Clock Association and also has a VDS Certificate of Authenticity. You can choose from differently styled cuckoo clocks available in several movements from 1 day to Quartz. The price for one would range from $150 – $1500 for the more exquisitely designed Chalet clocks.

Hubert Herr is also one of the most renowned manufacturers of fine German cuckoo clocks. This prominent name came to at the start of the 19th century and has grown widely in the industry of clock making. They are known to manufacture high quality cuckoo clocks that are hand carved and these clocks are also all certified. The great thing about their website is they feature specials weekly which are usually limited or on sale. If you are looking for a good bargain for beautiful cuckoos, the first place to look into is their specials category. Among their best sellers is the 9 inch w/ moving chimney sweeper SKU # 65/20KA which is currently on sale at $199 from $239. This Chalet cuckoo clock has an animated chimney sweeper that pops out to announce the hour. All of Herr’s products come with lifetime technical support, 2-year warranty and 30-day money back guarantee. You can view more detailed information and product details on the Hubert Herr official website.

One more retailer of fine German cuckoo clocks is Cuckoo Clock. They also carry a number of different known brands of cuckoo clocks. Aside from traditional Black Forest cuckoo clocks, they also sell miniature clocks and grandfather clocks. One of their most popular products, The Hunted Game AH 385/1 MT, is priced at $421.29 in their website. It has a 1 day movement and has auto night shutoff. It features 22 musical tones and has 2 different melodies. The product is also hand-signed by Adolf Herr, making it a great and valued collectible. All of the parts and casing are hand-carved, intricate and very detailed. It also features dancing figurines donning Black Forest costumes. Like most trusted retailers and manufacturers, all of the products they carry also come with a 2-year warranty, lifetime technical support and satisfaction guarantee.

Fine German cuckoo clocks are not just a gadget to tell time anymore, they are considered to be a great work of art and owners just love to hang them in their homes to pay tribute to the skill of the craftsmen behind the clocks and also to adorn their homes with a unique timepiece. The three retailers mentioned above will surely help you out in your quest to find the best clock for you.

Source by Fay Salmons

May 10, 2017 0 comment
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Casino games online are like an earthly heaven for those who love gambling. Gone are the days when people who love to gamble have to wait for the vacation, book a flight to their favorite city and enjoy the world of thrill and excitement. Online gambling games provide gamblers far more opportunities than there are available at offline casinos. However, before searching for casino games online, one must understand that not all of the youngsters are eligible to play these tricky games. There is a certain age limit, only those above 21 years of age group are eligible to play these games, whether online or offline.

There are enormous advantages of casino games online; a few of them are shared below.

Games For Free

The most appealing and inviting aspect of casino games online is the fact that the majority of online casinos give you an opportunity to play all gambling games almost for free. As for those who charge, the amount is almost negligible as compared to the vast world of gaming opening in front of you.


Online casinos offer you a variety of games at your doorstep. There are certain games that are specialty of a region or particular spot of the country, if you search that game on any casino halls online you will be astonished to find out that not just that original game is available, there are a number of versions of that games present online.

Reduced Cost

Casino games online cut your expenses at the lowest level providing you the opportunity to invest your money for your pleasure. Now if you want to play slots, blackjack or any other similar game, you do not have to travel to any other city or state to take the pleasure. Just join the online casino and you can get the pleasure at your doorstep, sitting comfortably in your bed.

Excellent Packages

No offline casino present whether in Macao or in Los Angeles, is able to compete with vast variety of packages available on an online casino. You can get as many games as you can imagine. Just take a look at the board of the applications available at a particular online casino and you can select the one you are most fond of.

Availability & Accessibility

Another major advantage of casino games online is their easy accessibility and the convenience they offer. Unlike the offline casino and gambling world where the process is quite complicated, casino online games are quite easy to access. To enjoy gambling in an offline casino you’ll have to invest huge amounts of money and in addition you might have to travel to places that are considered as niche of casinos. Unlike all this fuss and hindrance, casino games online are very easy to access. On most of the online casinos, you just have to sign up and set up an account. Website will offer you sign up balance, have a look on the board of games and start playing your favorite casino games online.

Source by Wayden Enciso

May 10, 2017 0 comment
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